D2C Influencer Marketing Associate

About The Opportunity

• Perfora is seeking an Influencer Marketing Associate to drive creator collaborations and influencer-led campaigns across platforms like Instagram, YouTube, and emerging social channels. The role involves end-to-end execution from influencer discovery to campaign performance tracking while building long-term relationships with creators aligned to Perfora's brand values.
  
  

Role & Responsibilities

• Identify, shortlist, and collaborate with relevant influencers and content creators aligned with Perfora's target audience across platforms like Instagram and YouTube.
• End-to-end management of influencer campaigns, including outreach, negotiation, scripting, coordination, content review, and final approvals.
• Ideate and execute creative influencer campaigns in line with brand objectives, product launches, and marketing calendars.
• Build and maintain long-term relationships with influencers and creators across North, South, East, and West India.
• Work closely with external stakeholders such as influencer marketing agencies and content production partners to execute campaigns seamlessly.
• Track and analyze campaign performance using key metrics such as reach, engagement, views, CTR, conversions, ROI, etc.
  
  

Skills & Qualifications

Must-Have

• 1 - 2 years of experience working with a D2C brand in influencer marketing.
• Strong understanding of the influencer landscape, creator categories, and platform-specific trends.
• Excellent communication, coordination, and relationship-building skills.
• Ability to understand and track influencer marketing KPIs and performance metrics.
  
  

Benefits & Culture Highlights

• Perfora is an equal-opportunity employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.
  
  

Skills: d2c,instagram,campaigns,influencer,building,youtube,influencer marketing