D2C Growth
Doctor's Choice · Delhi · onsite · Posted 60d ago
About a minute. You'll make an account on the way through.
About this role
Location: Sector 63A, Gurugram
Work Mode: Work From Office
Key Responsibilities (KRAs)
1. Website Management & Optimization
● Own the website end-to-end (performance, UX, and conversions)
● Manage product listings, content updates, and overall site hygiene
● Work closely with tech teams for feature enhancements and bug resolution
2. D2C Growth & Revenue
● Drive D2C sales through performance marketing, CRO, and experimentation
● Monitor and optimize key metrics such as CAC, conversion rate, AOV, and retention
● Identify growth opportunities across channels (paid, organic, partnerships)
3. Content & Merchandising
● Oversee website content including product pages, landing pages, and campaigns
● Ensure alignment with brand voice and conversion-focused storytelling
● Plan and execute seasonal campaigns, offers, and launches
4. Cross-functional Collaboration
● Work closely with CRM team for retention, lifecycle marketing, and customer journeys
● Coordinate with logistics partners to ensure smooth order fulfillment and delivery
experience
● Collaborate with marketing, design, and product teams for seamless execution
5. Analytics & Reporting
● Track, analyze, and report website and D2C performance metrics
● Use insights to drive continuous optimization and decision-making
● Build dashboards and provide actionable recommendations
Requirements
● 3-4 years of experience in a D2C / e-commerce / startup environment
● Proven track record of driving website growth and online sales
● Strong understanding of performance marketing, CRO, and analytics tools
● Hands-on experience with Shopify, WooCommerce, or similar platforms (preferred)
● Analytical mindset with the ability to interpret data and translate into action
● Strong ownership mindset and ability to work in a fast-paced environment
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