D2C Growth Manager

D2C Growth Lead

Who we are
Indinom Foods. Bootstrapped. Mumbai. We are building for the online-first consumer. We're scrappy, fast, and serious about building a real brand.

The role
Own D2C revenue. Full stack - acquisition to retention to unit economics. This isn't a coordinator role. You build, run, and scale.

What you'll own

• Revenue targets across our own website + quick commerce (Blinkit, Zepto, Instamart)
• Performance marketing Meta, Google. Brief the creatives, own the numbers
• Retention email, WhatsApp, repeat purchase rate
• Marketplace listings, ranking, reviews
• Monthly P&L for D2C CAC, LTV, ROAS, contribution margin
• Influencer/creator pipeline for organic pull
• Input into product decisions flavors, SKUs, packaging based on what converts

Who you are

• 2–4 years in D2C FMCG or food brand, not agency
• You've managed 5L–20L/month in ad spend independently
• You think in margins, not impressions
• Comfortable being the only growth person — no team to hide behind
• Mumbai preferred. Andheri West is our base

Why join

• Real equity conversation if you stay and build
• Ground floor of a brand with actual traction
• Direct line to founders — no 3-layer approvals
• If you've wanted to build something, this is as close as it gets without starting your own

Compensation
Competitive for stage. Performance upside built in. Let's talk numbers directly.