D2C Copywriter (COSMETIC/ SKINCARE)

About The Opportunity

A fast-growing D2C beauty & cosmetic brand builder in India, we craft compelling brand stories, product narratives, and conversion-driven content that resonate with Gen Z and millennial buyers. Our team blends consumer psychology, e-commerce trends, and bold creative voice to elevate cosmetic brands from launch to loyalty—powering Instagram-first campaigns, Shopify product pages, and email sequences that convert.

Role & Responsibilities

• Write punchy, on-brand copy for product descriptions, social media captions, email subject lines, and ad creatives tailored for D2C cosmetic audiences.
• Translate technical product specs (ingredients, textures, benefits) into emotionally resonant, benefit-led messaging that drives clicks and conversions.
• Collaborate with designers and marketers to align copy with visual assets across Instagram, TikTok, and Shopify platforms.
• Optimize content for SEO and platform-specific algorithms—crafting keyword-rich meta descriptions, alt texts, and CTA variations.
• Test, track, and iterate copy performance using data from analytics dashboards (Google Analytics, Meta Ads, Klaviyo).
• Support content calendars and campaign launches with timely, on-brand deliverables under tight deadlines.
  
  

Skills & Qualifications

Must-Have

• Copywriting
• SEO Writing
• Instagram Content
• Shopify
• Meta Ads
• Klaviyo
• Google Analytics
• TikTok Copy
  
  

Preferred

• Experience in beauty or cosmetics vertical
• Basic knowledge of Canva or Figma for content collaboration
• A/B testing experience with email or ad copy
  
  

Benefits & Culture Highlights

• On-site creativity hub with daily beauty product testing and trend ideation sessions
• Opportunity to own brand voice from launch to scale for high-growth D2C startups
• Mentorship from senior copy leads + monthly skill workshops on conversion psychology & Gen Z engagement
  
  

Skills: email,psychology,seo,instagram,google,meta ads,testing,shopify,d2c,google analytics,analytics