D2C Category Manager

About Knya:

Knya is a funded, fast-growing D2C brand redefining healthcare apparel for modern professionals, backed by DSG Consumer Partners. We combine functionality, comfort, and aesthetics to serve a community that deserves more from their workwear. Our culture values ownership, experimentation, speed, and customer obsession.

What Are You Entering Into:

Knya is one of India's fastest-growing healthcare apparel brands and we're just getting started. When you join us, you're not filling a seat. You're stepping into a company that is actively being built, where the work you do today shapes what Knya looks like tomorrow. We're a team of driven people who care deeply about what we're building, move with purpose, and back each other to grow. If you're looking for a place where your contribution is visible, your growth is real, and your work actually matters to the people who wear what we make, this is it.

Role Overview:

Scrubs are the heart of what we do. This is the person who owns that category end to end. Sitting inside the Founder's Office, you will work shoulder to shoulder with the founders and every department head to grow how our current range sells and to shape what Knya scrubs look like next. You will live in the numbers, sit close to the customer, and move fast between strategy and execution. This is a builder's seat for someone who wants to own a category, not just support one.

Key Responsibilities:

Own the scrubs category:

- Own scrubs end to end: the current range, its performance, and where it goes next.

- Track category health closely. Sales, margins, sell-through, returns, sizing and colour gaps, all of it.

- Set clear growth targets for the category and take responsibility for hitting them.

Grow sales on what we sell today:

- Work with marketing, marketplace, retail, and D2C teams to grow scrubs sales across every channel.

- Find what is working and double down. Spot what is not and fix it or retire it.

- Shape pricing, bundling, and promotion strategy for scrubs alongside the relevant teams.

Build the future of scrubs:

- Partner with product, design, and sourcing on new scrubs development: fabrics, fits, colours, and ranges.

- Bring real customer and market insight into the product roadmap.

- Run experiments and validate new launches before we scale them.

Work across the company:

- Be the connective tissue between founders, product, supply chain, marketing, and retail on anything scrubs.

- Turn founder priorities into clear plans and drive them to done.

- Bring structured thinking, clean data, and crisp updates to the founders.

Must Haves:

- 2 to 4 years across a category, brand, product, business, or founder's office style role. D2C, consumer, or retail backgrounds are a strong fit.

- You are comfortable owning numbers and outcomes, not just tasks.

- Strong analytical instinct. You can work with sales data, build a point of view, and make a call.

- High ownership. You chase the outcome and pull others along to get there.

- A sharp communicator who can hold their own with founders and department heads alike.

Good to Have:

- Experience in apparel, fashion, or another physical product category.

- Exposure to both online and offline (retail) channels.

- An understanding of the healthcare or medical professional audience.