D2C BRAND STRATEGIST (SKINCARE, BEAUTY, WELLNESS)

About The Opportunity

A fast-scaling D2C brand builder in the India-based Skincare, Beauty & Wellness sector, we craft data-led, emotionally resonant brand experiences that convert first-time buyers into loyal advocates. Working with category-disrupting brands, we blend consumer psychology, performance marketing, and omnichannel storytelling to fuel explosive growth—backed by agile execution and real-time analytics.

Role & Responsibilities

• Own end-to-end D2C brand strategy—from positioning and messaging to GTM roadmap—tailored for India's beauty & wellness consumers.
• Translate market trends, consumer insights, and competitor gaps into winning brand narratives and hero product storylines.
• Lead cross-functional collaboration with product, marketing, and performance teams to align brand messaging with conversion funnels and retention loops.
• Develop and optimize omnichannel brand touchpoints (website, social, email, SMS, influencer collabs) to boost LTV and reduce CAC.
• Analyze campaign data and customer feedback to refine brand voice, aesthetic, and emotional hooks—measured by engagement, repeat rate, and NPS.
• Build brand playbooks and asset libraries to scale creative consistency while enabling local-market flexibility.
  
  

Skills & Qualifications

Must-Have

• Shopify
• Google Analytics
• Meta Ads Manager
• Klaviyo
• Canva
• Consumer Insights
• Brand Positioning
• Omnichannel Marketing
  
  

Preferred

• Experience in Skincare or Wellness verticals
• Familiarity with DTC beauty influencers or UGC strategies
• Basic understanding of CRM segmentation & lifecycle marketing
  
  

Benefits & Culture Highlights

• Work with disruptive beauty & wellness brands scaling across India—see your strategy drive real revenue.
• Fast-paced, feedback-rich culture with weekly sprint reviews and monthly brand retrospectives.
• Flexible Fridays + quarterly offsites, with access to partner beauty products and wellness perks.
  
  

Skills: agile,brand strategist,positioning,messaging,strategy,data,analytics,d2c,wellness,access,basic