D2C and Digital Marketing Executive

Company Description

Sriveda Sattva Private Limited is a consumer-focused organization specializing in direct-to-consumer (D2C) products and digital-first initiatives. The company emphasizes quality, transparency, and customer trust in all aspects of its operations. It leverages digital platforms and data-driven strategies to reach and serve a broad audience. Team members can expect a fast-paced environment that values innovation, collaboration, and measurable impact on brand growth.

Role Description The D2C and Digital Marketing Executive is a full-time, on-site role based in Bengaluru. This role is responsible for planning and executing digital campaigns across paid and organic channels to drive traffic, conversions, and customer engagement on D2C platforms. Day-to-day activities include managing social media accounts, coordinating content creation for web and social channels, monitoring campaign performance, and optimizing based on web analytics. The Executive will work closely with cross-functional teams to ensure consistent brand messaging, support product launches, and improve customer acquisition and retention through targeted marketing initiatives.

Primary Key Responsibilities

• End-to-End D2C Platform Management: Oversee daily store operations on Shopify/WooCommerce, ensuring smooth product cataloging, live promotional banners, pricing consistency, and stock synchronisation with logistics.

• Performance Marketing Execution: Plan, manage, and monitor paid user acquisition campaigns across Meta Ads Manager, Google Ads (Search, PMax, Shopping, YouTube), and affiliate marketing channels.

• Agency Relationship & Campaign Delivery: Act as key liaison for external digital marketing, creative, and performance agencies; set clear performance briefs, track SLA delivery, and enforce CAC/ROAS targets.

• Funnel & UX Optimization (CRO): Audit user drop-off points, design and execute A/B tests for landing pages, simplify checkout workflows, and drive higher on-site conversion rates.

• Retention & Lifecycle Marketing: Implement automated email, SMS, and WhatsApp marketing journeys (welcome, abandoned cart, win-back, replenishment) using CRM tools to boost repeat purchase rates.

• Content & Promotional Strategy: Coordinate seasonal sales, bundle offers, subscription programs, and content marketing initiatives (health blogs, wellness newsletters, and community campaigns).

• Data Analysis & Reporting: Track and interpret core e-commerce KPIs (Blended CAC, ROAS, AOV, MER, LTV, and bounce rates) via GA4; deliver structured monthly growth reviews with actionable takeaways.

Desired Technical & Professional Skills

• Experience with CRM & marketing automation tools (HubSpot, ActiveCampaign, Klaviyo, WebEngage, or CleverTap).

• Solid understanding of on-page SEO, SEM keyword strategies, and persuasive ad copywriting.

• Strong analytical reasoning and data synthesis skills; proficient with MS Excel/Google Sheets dashboards.

• Excellent communication, agency steering, and cross-functional project management abilities.