Cutting Tools Sales Manager

Role & Responsibilities

• Drive sales of GESAC tungsten carbide cutting tools and indexable inserts across Maharashtra through dealers as well as direct end-user customers.
• Develop new business by identifying and approaching CNC machining companies, OEMs, auto-component manufacturers, engineering companies, job shops and industrial customers.
• Leverage existing relationships with dealers, distributors, purchase teams, production managers, tool room managers and CNC programmers to generate business.
• Understand the customer's machining process, material, machine, component, cutting conditions and application requirements.
• Select the appropriate insert grade, geometry, chip breaker and cutting parameters using GESAC catalogues, application data and technical support.
• Conduct and manage tool trials at customer sites and demonstrate the performance and cost benefits of GESAC inserts.
• Establish and prove CPC (Cost Per Component) / tool cost savings against competing brands and convert successful trials into regular business.
• Identify opportunities to replace competing brands and increase GESAC's share of the customer's total cutting-tool consumption.
• Develop and execute conversion strategies for specific applications, machines and components currently using competitor products.
• Manage the complete sales cycle lead generation technical discussion insert selection trial CPC validation commercial negotiation order closure repeat business.
• Regularly visit existing customers and dealers to understand their changing requirements and identify new applications and additional business opportunities.
• Monitor customer and dealer purchases, product movement and consumption to identify opportunities for increasing share of wallet.
• Develop and maintain strong relationships with dealers and ensure adequate stock availability, product movement and market coverage.
• Track enquiries, quotations, trials, orders and sales pipeline and provide regular reports to management.
• Ensure timely payment collection from customers and dealers and actively follow up on outstanding receivables.
• Collect market intelligence on competitor brands, pricing, grades, applications, new products and customer requirements.
• Coordinate with the GESAC technical team and management for complex applications, product recommendations and technical support.
• Achieve assigned sales, new customer acquisition, conversion and collection targets for Maharashtra.

Preferred Candidate Profile

• 5–10 years of experience in the cutting tool / tungsten carbide tooling industry.
• Candidate must have worked with a cutting tool manufacturer, authorized distributor/dealer or established cutting-tool trading company.
• Strong practical knowledge of indexable carbide inserts, turning, milling, drilling and other CNC machining applications.
• Should understand cutting parameters such as cutting speed, feed, depth of cut, insert geometry, grade and chip breaker selection.
• Must be capable of understanding a customer's machining application and using catalogues/application data to select the appropriate insert.
• Experience in conducting tool trials and CPC/Cost Per Component comparisons is highly preferred.
• Should have a proven ability to convert customers from competing cutting-tool brands.
• Must have an existing network/relationships with CNC machining companies, OEMs, auto-component manufacturers, engineering companies, job shops and cutting-tool dealers in Maharashtra.
• Experience handling both direct end users and dealers/distributors will be an advantage.
• Strong business development, negotiation, follow-up and closing skills.
• Commercially aware and comfortable handling pricing, margins, sales targets and payment collections.
• Should be willing to travel extensively across Pune and Maharashtra for customer visits and trials.
• Mechanical Engineering Diploma/Degree or equivalent technical qualification preferred.
• Good communication skills in English, Hindi and Marathi.
• Should be self-driven, technically confident and capable of independently handling customers from initial enquiry through trial, conversion and repeat sales.
• Valid driving licence and willingness to travel within Maharashtra is required.

Perks and Benefits

• Competitive salary based on experience and existing industry network.
• Performance-based incentives linked to sales and business development.
• Travel allowance / reimbursement for customer and dealer visits.
• Opportunity to work with GESAC, a leading global tungsten carbide cutting-tool manufacturer.
• Opportunity to build and manage the GESAC business across Maharashtra.
• Strong growth opportunity within a growing technical-sales organization.
• Exposure to a wide range of CNC machining applications, industries and cutting-tool technologies.