Customer Tech - vanguard-Adobe - Senior - Adobe - Target Developer
EYGBS · Chennai · onsite · Posted 37d ago
Undisclosed5–10 yrsfulltimeSourced from
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About this role
Adobe Target Senior
Experience: Min 5 years of Adobe Target hands on experience
Responsibilities:
- Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
- Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
- Launch and monitor Adobe Target Activities to track performance and optimize results.
- Troubleshoot Adobe Target issues and provide technical support to stakeholders.
- Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
- Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
- Stay up-to-date on the latest Adobe Target features and best practices.
Knowledge and Skill:
- In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
- Excellent knowledge of Adobe Analytics, Adobe DTM/Launch
- Proficiency in JavaScript, HTML, CSS, and other web technologies.
- Good understanding of Optimization / Testing Tools like Adobe Target.
- Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
- Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
- Hands-on experience with network diagnostics, and network analytics tools.
- Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
- Bachelor s degree in computer science or related field.
- Knowledge of Web Analytics is a plus.
- A solid understanding of how web applications work including security, session management, and best development practices.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AssuranceTechnical SupportConsultingweb analyticsHTMLAdobeJavascriptData CollectionComputer ScienceProduct Management
About EY Global Delivery Services ( EY GDS)
EYGBS
Accounting & Auditing
40.0k+
employees
2002
24 years old
Bangalore/Bengaluru, Karnataka
India
₹15.5L PA avg
Avg at EY Global Delivery Services ( EY GDS)
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