Customer Relationship Manager

Job Purpose

To achieve the sales and collection targets for the assigned parties and area. Collect market

information and assist city head marketing to strengthen customer base, brand equity, customer

satisfaction and implement CRM activities

Job Context & Major Challenges

Job Context: Being there in the end level of the chain and interacting with the clients requires

us to portray ourselves better every time. Given with targets needs to bring new customers and to take efforts to retain the existing customer base. Any issue with quality/supply/production is

rooted through us and needs to be addressed up to the satisfaction of the customers. JOB

SPECIFIC 1. Achieve monthly/quarterly sales target 2. To achieve segment wise sales in all

segments which includes project, govt and retail 3. To reduce the no.of credit days and bring it

within credit limits. 4. Collecting all the critical payments and bring them to nil The major

challenges for the job is 1. Achieving the targets consistently and executing it to the satisfaction

of the customers.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters)

KRA1 To Plan and strategize the marketing

activities in such a way to achieve the

given targets. 1. Monitoring the allotted geographic areas regularly. 2. Market studies to get to know the up to date of market position. 3. Competitor analysis

KRA2 To co-ordinate with the internal set

up. 1. Co-ordination with production, logistics and commercial department to meet the day to day schedules. 2. To ensure the information flow from the plant co ordinator and enroot the Application Engr. To execute the given schedule

KRA3 To ensure the credit limits of the clients

and operate within the allocated credit limits. 1. Ensure and Coordinate with all customers to collect the payments with in the given credit period. 2. Getting the balance confirmation from the clients on quarterly basis.

KRA4 Activities towards the customer relationship 1. To initiate activities to entertain the customer this will help to establish a good rapport with the customer.