Customer Marketing Manager

Role Summary:

We are looking for a Customer Marketing Manager to help expand our presence within large enterprise groups where we already have an active customer relationship.

This role focuses on: creating strong customer success stories, driving customer advocacy, and supporting account expansion across group companies and regions.

This is not a demand-generation or brand marketing role.

The role works closely with Key Account Managers (KAMs) and Account Development Representatives (ADRs).

Key Responsibilities:

Customer Stories & Proof Points:

- Develop case studies, one-pagers, and executive briefs.

- Convert customer outcomes into group-relevant, industry-relevant, and persona-specific narratives.

- Ensure content is usable by KAM for enterprise conversations.

Customer Advocacy & References:

- Identify happy customers and onboard them into advocacy programs.

- Manage reference requests, approval processes, and usage tracking.

- Enable customers to participate in webinars, speak in internal sessions, and act as references for expansion opportunities.

Account Expansion Enablement:

- Partner with KAMs to support cross-entity expansion efforts, prepare executive-level pitch material, and customize messaging for different group entities.

- Work with ADRs to leverage org intelligence and identify advocacy opportunities within group accounts.

Customer Programs & Events:

- Execute customer-led webinars, industry-focused sessions, and closed-door roundtables (virtual / in-person).

- Coordinate logistics, content, and follow-ups.

Measurement & Reporting:

- Track customer advocacy activities, engagement across group accounts, and expansion enablement usage.

- Share insights on what resonates with enterprise customers and expansion blockers/opportunities.

Who Should Apply:

Must-Have:

- 5 - 8 years of experience in customer marketing, B2B marketing, or enterprise marketing.

- Experience working with enterprise or mid-market customers and sales/account teams.

- Strong content creation and storytelling skills.

- Comfortable interacting with customers and internal stakeholders.

Good-to-Have:

- SaaS / Platform / Enterprise tech experience.

- Exposure to ABM, strategic account marketing, and India + APAC markets.

- Experience running webinars or customer programs.

What Success Looks Like (12 Months):

- KAM teams actively using customer assets.

- Customers participating in advocacy programs.

- Increased engagement across group entities.

- Faster trust-building in new geographies.

Who This Role Is NOT For:

- Performance or growth marketers.

- Freshers or early-career profiles.

- Social-media or brand-only marketers.