Customer Marketing Manager

About the Role

The customer marketing manager will own the end-to-end marketing lifecycle for 6000+ HNI customers, from onboarding to advocacy.

This role focuses on building strong emotional connections with customers through engagement programs, storytelling, meaningful brand experiences, and community-led initiatives. The ideal candidate will combine strategic thinking, creativity, and execution excellence to increase customer retention, advocacy, and brand affinity.

Key Responsibilities

Customer Lifecycle Marketing

• Design and execute customer lifecycle programs, including onboarding, engagement, loyalty initiatives, and referral programs.
• Identify key moments that matter in the customer journey and design meaningful brand experiences around them.

Customer Engagement & Communication

• Build and manage communication frameworks across email, WhatsApp, CRM platforms, webinars, and On-ground activations.
• Ensure consistent and compelling brand storytelling across all customer touchpoints.

Customer Advocacy & Community Building

• Plan and execute customer-led campaigns such as testimonials, user-generated content (UGC), and community storytelling initiatives.
• Drive programs that build long-term engagement and brand love among customers.

Cross-functional Collaboration

• Collaborate closely with Brand Marketing, CRM, Product, and EPC teams to ensure seamless customer experience.
• Work with external agencies and internal creative teams to develop personalized and relevant communication.

Stakeholder Management

• Manage multiple internal stakeholders while aligning expectations with business priorities.
• Take quick and effective decisions to resolve execution challenges and ensure smooth project delivery.

Experience & Education

• MBA from a Tier 1 institution
• 2 to 3 years of professional (non-internship) marketing experience
• Prior experience in FMCG, FMCD, Retail, Real Estate, or Financial Services preferred

Key Skills & Attributes

• Strong customer-first mindset with excellent storytelling abilities
• Strong project management and execution capabilities
• Ability to balance strategic thinking with hands-on execution
• High ownership, agility, and entrepreneurial mindset
• Excellent communication, negotiation, and stakeholder management skills
• Ability to work effectively with senior leadership and cross-functional teams