Customer Marketing Head Organized Trade
Piramal Consumer Products · Mumbai · onsite · Posted 43d ago
About a minute. You'll make an account on the way through.
About this role
Customer Marketing Head Organized Trade
Location: Mumbai
Qualification: MBA (Marketing/Sales/Business Management) from a reputed institute
At Piramal Consumer Healthcare, we are looking for a dynamic and strategic Customer Marketing Head to drive growth across Modern Trade, E-commerce, and Quick Commerce channels. This role will act as a key link between Brand Marketing and Sales, translating consumer and brand strategies into winning customer and shopper marketing programs
.
Key Responsibilities
- Lead customer marketing and shopper marketing strategies across MT, E-commerce, and Q-commerce channels.
- Drive Joint Business Planning (JBP) with key retail partners.
- Build annual activation calendars, promotional plans, and go-to-market strategies.
- Develop and execute channel-specific growth plans based on shopper insights and category trends.
- Manage trade investments, marketing budgets, and ROI measurement.
- Drive digital shelf excellence, online visibility, conversion, and platform marketing.
- Partner with Sales, Marketing, Finance, Supply Chain, and Media teams to deliver business growth.
What We're Looking For
- 8+ years of experience in FMCG, Consumer Healthcare, Personal Care, Beauty, Nutrition, Foods, or related categories.
- Strong exposure to Customer Marketing, Shopper Marketing, Trade Marketing, Modern Trade, E-commerce, and Quick Commerce.
- Experience leading customer marketing initiatives at regional or national levels.
- Strong analytical skills with expertise in trade spend management, ROI tracking, and shopper insights.
- Proven experience working closely with Sales and Brand teams.
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Skills
About Piramal Consumer Products
Piramal Consumer Products
Mumbai
US
₹24L PA avg
Avg at Piramal Consumer Products
About
Piramal Consumer Products Division is one of the fastest growing businesses of Piramal Enterprises Ltd. It is among the lead players of India in the self-care space, with established brands in the Indian Consumer healthcare market. Our portfolio consists of branded consumer healthcare and wellness products, primarily in areas of routine health disruption and proactive care, expanding across key OTC categories such as Analgesics, Gastro-Intestinal, Hygiene, Skin care, Vitamins & Supplements, Women care, Baby care and Kids wellness. The business has grown from a 6-brand portfolio in 2011 to a 20+ brand portfolio by 2020, led by acquisitions and NPDs. With a reach of more than 1500 towns and ~250K outlets on a direct basis, Piramal consumer products has touched 7 crore consumer lives pan-India.
Going back in time, we entered the OTC market in the late 90s with two joint ventures - one with Reckitt Benckiser and another with Boots Plc to market and distribute a mix of brands - some from our Portfolio and some from our partners in the joint ventures. The business acquired an independent entity from 2008. We, then, had three brands in our portfolio, catered to 24000 outlets through an 80 people team, had a topline of 113 Cr and was ranked 40th amongst all OTC companies in India. The business has since then consistently grown at a CAGR of 12% and ended FY 2020 at topline value to Rs.420 Cr. Our ambition is to reach the #3 position in the Indian OTC market in the next few years.
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