Customer & Field Marketing Manager

ABOUT ZUPER

Zuper is building the AI operating system for roofing & exterior businesses that replaces 6-8 disconnected tools with a single intelligent system spanning lead intake, inspection management, insurance documentation, project execution, invoicing, and payment collection. Our culture is grounded in being Human, pursuing Excellence, driving for Results, staying customer-Obsessed, Evolving for growth, and Sharing openly.

THE OPPORTUNITY

We're hiring a top performer to build and run an integrated Customer + Field Marketing engine for our Roofing & Exteriors business. Reporting into the Head of Growth Marketing, this role sits at the intersection of customer advocacy and field experiences — turning customer outcomes into market-facing proof and scaling repeatable events and programs that create pipeline. We're looking for a multi-disciplinary marketer who can connect the dots, prioritize ruthlessly, and build an operating rhythm that scales.

WHAT YOU'LL DO

Customer Marketing & Advocacy (Retention/Expansion + Proof)

• Stand up Customer Marketing as a true function: operating cadence, KPI framework, and clear alignment across Customer Experience, Account Management, Product Marketing, and Product.
• Build a sales-ready customer reference program (matching, scheduling, tracking, customer recognition) that reduces time-to-reference.
• Launch a referral program that turns happy customers into predictable introductions (clear qualification criteria + simple rewards).
• Capture customer outcomes quickly and consistently (lightweight story capture and proof points to support campaigns, sales, and market leadership claims).
• Partner with AM/CX to launch lifecycle plays that drive expansion (usage nudges, add-on prompts, QBR/ROI packaging).
• Coordinate onboarding communications and adoption motions across teams to improve activation, onboarding speed, and onboarding NPS.
• Own a closed-loop NPS/CSAT rhythm (collection → insights → actions → follow-up), ensuring customers see their feedback drive action.

Field Marketing & Experiences (Pipeline + Content)

• Own the FY26 events and experiences operating plan aligned to Roofing pipeline goals and content needs.
• Operationalize a monthly Roofing Momentum go-live celebration + local meetup series that improves customer experience while generating local demand.
• Run a monthly webinar program with strong conversion paths (demo bookings + nurture).
• Execute a Roofing-first field event portfolio (regional + national) with a focus on consistent pipeline creation and healthy unit economics.
• Implement an event measurement + follow-up SLA (lead capture → routing → outreach → SAL) in partnership with Sales/RevOps.
• Work with Partner Marketing on co-event motions (co-hosted webinars or in-person activations) to drive Partner/Alliances pipeline.
• Support production of our regular Raise the Roof Facebook livestream events by managing guest roster, run-of-show planning, and assets.

Scale Through Systems + AI

• Use AI and templates to increase throughput (event comms, run-of-show, segmentation drafts, nurture copy, landing pages, post-event reporting, VOC synthesis) without increasing headcount.
• Build repeatable playbooks so programs become easier and more scalable over time.

CROSS-FUNCTIONAL PARTNERS YOU'LL WORK WITH

Customer Experience, Account Management, Partner Marketing, Sales, RevOps, Partnerships, Product Marketing, and Product.

WHAT SUCCESS LOOKS LIKE (EXAMPLES OF METRICS)

• Roofing Momentum program running monthly with consistent attendance, customer advocacy participation, and measurable pipeline influence.
• Reduced time-to-reference and increased reference utilization by Sales.
• Predictable referral-driven introductions from qualified customer advocates.
• Webinar and field event programs generating demo bookings and pipeline at target unit economics.
• Documented event measurement and follow-up SLA with improving conversion to Sales Qualified Lead.
• Increased volume and velocity of customer proof assets (short clips, quotes, mini-stories) used by Sales and Marketing.

REQUIRED QUALIFICATIONS

• 5+ years of B2B SaaS marketing experience, including meaningful ownership in two or more of: customer marketing/advocacy, field marketing/events, lifecycle/retention marketing, community, partner marketing.
• Proven ability to run programs end-to-end: strategy → planning → execution → measurement → iteration.
• Strong event execution chops (webinars, meetups, field events) with a bias toward measurable pipeline outcomes.
• Strong writing/storytelling skills: customer comms, event comms, proof points, nurture messaging.
• Comfort using AI tools and templates to scale output and move faster.
• Highly organized operator: able to manage a calendar of recurring programs and cross-functional dependencies.
• Seattle-area residency (required) and ability to host local activations; willingness to travel monthly for regional/national events.

NICE TO HAVE

• Experience marketing to roofing & exteriors, trades, field service, or similar SMB industry verticals.
• Experience building customer advocacy programs (references, referrals, community) from the ground up.
• Experience partnering closely with Sales/RevOps on lead routing, attribution, and SLAs.

TRAVEL

• Expected travel is monthly and program-dependent (e.g., local/regional/national events, VIP dinners/roundtables, customer roadshows).