Customer Engagement & Brand Activation

Roles & Responsibilities:

Role: Customer Engagement & Brand Activation

Location: Mumbai, Goregaon (with frequent travel across India)

Function: Marketing Events, Experiential & Ecosystem Partnership

Seniority: Leadership

Experience: 1015 years in large-scale event leadership (BFSI/FinTech/Tech or top-tier event/experiential agencies)

Role Summary

Lead and scale a strategic events and experiences portfolio that builds NPCIs customer value proposition, accelerates ecosystem adoption, and deepens partnerships across banks, fintechs, regulators, Big Tech, and industry bodies.

This role owns Indias most complex, high-impact industry platforms (e.g., Global FinTech Fest), flagship NPCI properties, CXO programs, and partner-led activations, driving measurable customer, partner, and industry outcomes, while ensuring regulatory alignment, VVIP protocol excellence, and zero-defect execution at scale.

Scope & Scale

• Large-format events (~100k+ attendees) with VVIP participation and strict protocol management.
• Multi-city execution; extended work hours during build-up/live days.
• High-complex stakeholder ecosystem: internal leadership, product, PR/Comms, legal/policy, government bodies, regulators, industry associations, venue authorities, OEMs, agencies, and vendors.
• Full ownership of the events portfolio, including procurement, documentation, compliance, and audit readiness.

Application

Please share your resume and an events portfolio (photos, videos, or links) highlighting:

1. One marquee event you led with more than 50,000 attendees, including your role, budget range, and outcomes.
2. A complex VVIP/security protocol event and your risk management plan.
3. A sample event ROI report or dashboard that you authored.