Customer Care Executive

Job Summary:
We are seeking a dynamic and detail-oriented CRM Executive to manage and enhance our customer relationship management strategies.

The CRM Executive will support the development and execution of CRM campaigns, ensure data integrity, analyze customer insights, and contribute to improving customer engagement and loyalty.

Key Responsibilities:
Assist in the planning and execution of CRM campaigns across email, SMS, push notifications, and other communication channels.

Segment customer data to target specific audiences with personalized and relevant messaging.

Monitor and analyze CRM campaign performance and key metrics (open rates, click rates, conversions, etc.).

Collaborate with marketing, sales, and product teams to align CRM efforts with business goals.

Maintain CRM database hygiene, ensure data accuracy, and implement data enrichment practices.

Assist in loyalty program management and customer retention initiatives.

Prepare regular reports on CRM activities, performance, and recommendations for improvement.

Requirements:
Bachelors degree in Marketing, Business Administration, or related field.
1-3 years of experience in a CRM, digital marketing, or customer engagement role.
Strong analytical skills and ability to interpret data and customer insights.
Excellent written and verbal communication skills.
Attention to detail and ability to multitask in a fast-paced environment.
Familiarity with GDPR and data privacy regulations is advantageous.