Custom Software Engineer

Project Role : Custom Software Engineer Project Role Description : Develop and configure software systems either end-to-end or for a specific stage of product lifecycle. Apply knowledge of technologies, applications, methodologies, processes and tools to support a client, project or entity. Must have skills : Salesforce Marketing Cloud Good to have skills : NA Minimum 5 year(s) of experience is required Educational Qualification : 15 years full time education

Summary: Overall IT Experience: 5+ years Salesforce Marketing Cloud Experience: 3+ years of hands-on development/customization Salesforce Account Engagement (Pardot): Knowledge/hands-on experience

Role Summary Senior Developer with strong hands-on expertise in Salesforce Marketing Cloud and Salesforce Account Engagement (Pardot) to design, develop, and optimize digital marketing solutions. The role involves building scalable email campaigns, automated customer journeys, data models, and lead lifecycle management aligned with business and marketing requirements.

Key Responsibilities

Salesforce Marketing Cloud Develop and customize responsive email templates Design and manage Data Extensions (data tables) including: Attribute groups SQL-based data transformations Data normalization and best practices Build and support Journey Builder solutions Event-driven and data-driven journeys Create SQL queries, filters, and automations using Automation Studio. Implement subscriber management, Consent Management , preference centers, and CAN-SPAM/GDPR compliance. Support integrations with Salesforce CRM and external systems via: Contact Builder APIs (REST/SOAP – conceptual understanding) Import/Export activities

Salesforce Account Engagement (Pardot) - Good to Have Design and develop Pardot lead capture forms, form handlers, and landing pages. Build and manage Engagement Programs for lead nurturing across multiple buyer journeys. Create and maintain Automation Rules, dynamic lists, segmentation rules, and scoring/grading models. Configure and maintain Pardot–Salesforce connector, sync behaviors, and data mappings.

15 years full time education

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