Crop Manager (Solanaceae, Cucurbits & Okra/Cole crops/Large seeds)

Department - Marketing

The Crop Manager - Vegetables is responsible for developing and executing crop-specific business strategies to drive sustainable growth and profitability. The role involves crop strategy development, product development planning, lifecycle management, marketing strategy formulation, and market communication. The Crop Manager will work closely with cross-functional teams including Research Development, Production, Parent Seed, Supply Chain, Sales, and Finance to ensure successful product planning, launch, and commercialization.

1. Crop Strategy Market Intelligence

• Develop short- and long-term crop strategies aligned with business goals.
• Identify target markets, segments, and seasonal opportunities.
• Analyze industry trends, competitor landscape, customer needs, and regulatory environment.
• Provide demand forecasts and actionable market insights.
• Share future product requirements with RD based on farmer preferences and emerging trends.

• Collaborate with RD and Breeding teams to define product pipeline and priorities.
• Identify portfolio gaps and define product profiles (traits, adaptability, resistance, quality parameters).
• Drive field trials, product evaluation, advancement decisions, and registration coordination.

• Develop crop-specific marketing strategies to achieve volume and revenue targets.
• Define positioning, pricing, and value proposition.
• Lead new product launches and monitor market performance.
• Conduct competitor analysis and recommend corrective actions.

• Manage products from ideation to commercialization and phase-out.
• Track regional performance and optimize portfolio mix.
• Recommend repositioning, relaunch, or replacement strategies.

• Work closely with Production, Parent Seed, Research Breeding, Finance, Sales, Supply Chain, and Quality teams to ensure demand alignment, profitability monitoring, and timely product availability.
• Support sales teams through product training and technical communication.

• Revenue profitability growth
• Successful new product launches
• Market share growth
• Portfolio strength pipeline progression
• Forecast accuracy supply alignment
• Product adoption customer satisfaction