CRO Lead

Job Summary

Aptean is seeking an experienced CRO Lead to own conversion rate optimisation across its portfolio websites, lead personalisation and experimentation, and increase the conversion of website traffic into enquiries and pipeline. The role sets the direction for how Aptean websites convert visitors into customers and is suited to a senior practitioner with a record of leading CRO programmes and delivering measurable results.

Location

Location Bengaluru, Karnataka, India

Scope

Owns the conversion rate optimisation programme across the Logility, vTechnologies, GermanEdge, RS Soft, Paragon Routing, Merlin Business Software, and SSG Insight websites. The role covers CRO strategy, experimentation, personalisation, journey analysis, testing prioritisation, measurement, cross-functional delivery, and reporting to marketing leadership.

Organization

Reports to the Web Content and Optimisation Director within the Global Digital Marketing team.

Responsibilities

• Build and lead the conversion optimisation programme across the website portfolio, focusing on pages and journeys with the greatest potential impact.
• Plan, run, and analyse A/B tests and turn results into permanent improvements.
• Design and deliver website personalisation by audience, industry, and journey stage.
• Review user journeys, forms, and calls to action to identify where visitors drop off and why.
• Maintain a clear, prioritised testing roadmap based on data and expected impact.
• Work with the Digital Analyst to establish baselines and measure the impact of every change.
• Collaborate with the WordPress Developer and SEO and content roles to implement improvements.
• Report on conversion performance and test results to marketing leadership.

Job Specifications

Education

• Bachelors degree
• Masters degree
• Ph.D.
• J.D. (law)

Work Experience

Several years of experience leading CRO programmes, ideally for B2B or software websites. Experience running a high volume of experiments using tools such as VWO, Optimizely, or AB Tasty, with a record of measurable conversion improvements.

Knowledge

• A/B testing
• statistical significance
• sequential or Bayesian testing
• qualitative research
• user testing
• surveys
• interviews
• session analysis
• website personalisation
• GA4
• heatmaps
• session recording tools
• usability
• forms
• page design
• conversion optimisation for B2B websites with modest traffic

Skills and Abilities

Ability to set CRO direction, plan and prioritise testing, analyse quantitative and qualitative data, draw sound conclusions, design effective personalisation, identify journey friction, communicate results and recommendations clearly to senior stakeholders, and influence colleagues without relying on formal authority.

Disclaimer

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.