Cro Lead

At cazyweb we run conversion programs for leading DTC and e-commerce brands across the US and Europe. As a CRO Strategist you sit at the centre of that program: you read the data, decide what is worth testing, write the hypotheses, and stand behind the result.

You will partner with CRO designers, A/B test developers, and data analysts to ship a steady cadence of experiments.

What you will do

• Run a research-led experimentation program end to end.
• Build and prioritise the roadmap. Maintain a ranked test backlog (PIE / ICE) per client, balancing quick wins against high-leverage bets.
• Write sharp hypotheses. Translate qualitative and quantitative research into clear we believe / because / we will know statements with a defined primary metric.
• Mine the data for opportunities. Use analytics, heatmaps, session replay and survey data to find friction and frame the next test.
• Design the experiment. Define variants, audiences, exposure, sample size and run-time with the test developer and CRO designer.
• Own statistical rigour. Set significance thresholds, watch for peeking and novelty effects, and call tests honestly: win, loss, or inconclusive.
• Report the impact. Turn results into clean post-test readouts and tie wins to projected annual revenue and our performance billing.
• Run the QBR narrative. Present the program story to clients: what we learned, what we will test next, and why.
• Compound the learnings. Feed every result into a shared insight library so the whole bench tests smarter over time.

How the program runs

A repeatable loop, every sprint.

01

Research & frame

Heuristic review, analytics deep-dives, session replay and voice-of-customer to surface the highest-friction moments.

02

Hypothesise & build

Write the hypothesis, scope the variant with design and dev, and define the metric, audience and sample size up front.

03

Test & call

Ship the experiment, monitor for significance, and call it cleanly, then translate the lift into projected revenue.

What you bring

• Strong CRO fundamentals.
• If you have run real experimentation programs and can defend a call with statistics, we want to talk, regardless of where your degree is from.
• 2+ years in CRO / experimentation, ideally agency-side or in-house at a DTC/e-commerce brand.
• Fluent in experiment statistics: significance, power, sample size, sequential testing pitfalls.
• Hands-on with a major testing platform and comfortable reading GA4 / analytics to source ideas.
• You write a clean hypothesis and can explain why a test won or lost in plain language.
• Comfortable client-facing, presenting results and defending the roadmap.
• Fluent with agentic coding tool like claude code or codex or any other agentic setup

Tool and app knowledge

• Shopify
• Intelligems
• Convert
• GA4
• Hotjar
• Microsoft Clarity
• Looker

Compensation

$1500-$2000 per month. Full-time role will be only offered after successful completion of freelance period. Freelance period will paid $10-$12/hr

Apply now

https://cazyweb.com/jd/cro-strategist/