CRO Lead - Digital Marketing

ptean is seeking an experienced CRO Lead to join our global Digital Marketing team.

In this role, you will own conversion rate optimisation across our portfolio websites, including Logility, vTechnologies, GermanEdge, RS Soft, Paragon Routing, Merlin Business Software and SSG Insight.

You will lead personalisation and experimentation to turn more of our website traffic into enquiries and pipeline.

Reporting directly to the Web Content and Optimisation Director, you will set the direction for how our websites convert visitors into customers.

This position is ideal for a senior practitioner who has led CRO programmes and can show the results.

Key Responsibilities:

- CRO Strategy: Build and lead the conversion optimisation programme across the portfolio, focused on the pages and journeys with the most impact.

- Experimentation: Plan, run and analyse A/B tests, and turn results into permanent improvements.

- Personalisation: Design and deliver personalisation by audience, industry and journey stage.

- Journey Analysis: Review user journeys, forms and calls to action to find where visitors drop off and why.

- Prioritisation: Keep a clear, prioritised testing roadmap based on data and expected impact.

- Measurement: Work with the Digital Analyst to set baselines and measure the impact of every change.

- Collaboration: Work with the WordPress Developer, SEO and content roles to put improvements live.

- Reporting: Report on conversion performance and test results to marketing leadership.

About You:

- Senior CRO Experience: You have several years' experience leading CRO programmes, ideally for B2B or software websites.

- Testing Expertise: You have run a high volume of experiments using tools such as VWO, Optimizely or AB Tasty, and understand statistical significance.

- B2B Optimisation: As part of that, you also know how to optimise B2B websites with modest traffic, using methods such as sequential or Bayesian testing, qualitative research and user testing alongside traditional A/B tests.

- Personalisation Experience: You have designed and delivered website personalisation that improved results.

- Analytical Strength: You are confident with GA4, heatmaps and session recording tools, and draw sound conclusions from data.

- Research understanding: Good understanding of qualitative methods such as user testing, surveys, interviews and session analysis to build strong test ideas and make confident decisions where traffic is too low for classic A/B testing.

- UX Understanding: You understand usability, forms and page design, and how they affect conversion.

- Proven Results: You can show measurable conversion improvements from your previous work.

- Clear Communicator: You explain results and recommendations clearly to senior stakeholders.

- Influence: You set direction, prioritise well and bring colleagues with you, without relying on formal authority.