CRO ( E-Commerce Conversion Optimization Specialist)

E-Commerce Conversion Optimization Specialist Hours: 3PM to 12AM

3–6 years of hands-on CRO experience on an e-commerce website, ideally US-facing

1. Analyze the full conversion funnel in Google Analytics 4 — identify drop-off points by page type, device, traffic source, and product category
2. Use heatmaps, session recordings, and scroll maps (Hotjar or equivalent) to understand how visitors actually interact with pages
3. Run on-site surveys and exit-intent polls to capture qualitative reasons for abandonment
4. Audit product pages, category pages, cart, and checkout flows for UX friction — unclear CTAs, slow load times, missing trust signals, and confusing navigation
5. Benchmark site metrics (CVR, bounce rate, add-to-cart rate, checkout completion) against industry standards for US e-commerce
6. Produce weekly conversion reports with clear findings and prioritized recommendations
7. Build and run A/B and multivariate tests on product pages, category pages, cart, and checkout using Google Optimize, VWO, or equivalent
8. Write clear test hypotheses, define success metrics, and calculate required sample sizes before each test launches
9. Coordinate with the design and development teams to build test variants — provide detailed wireframes or annotated mockups
10. Monitor live tests daily; flag statistical significance, segment results by device and traffic source
11. Document all test results in a structured log — hypothesis, variant, result, and recommendation — win or lose
12. Implement winning changes on the live site in coordination with the development team; track post-implementation impact