CRM

ABOUT MAIA ESTATES

At MAIA, we believe real estate goes beyond construction — it is about building trust, shaping aspirations and creating meaningful ways of living. Established in 2016 by Mayank Ruia in partnership with the Manipal Group, MAIA Estates is redefining India's real estate landscape through thoughtful design, meticulous planning, and conscious development.

In just a decade, MAIA has earned recognition from leading global institutions including the International Property Awards, Asia Pacific Property Awards, and Luxury Lifestyle Awards. Yet, what truly defines us is our unwavering commitment to quality, transparency, customer-centric thinking, and the belief that design has the power to create lasting impact.

Today, MAIA has emerged as one of Bengaluru's most respected names in premium residential and commercial real estate, with a portfolio that reflects both innovation and integrity. Every development is guided by a philosophy rooted in purpose, precision, sustainability, and enduring value.

Our Founder and CEO, Mayank Ruia, brings over two decades of global experience across finance and real estate. His professional journey includes tenures at Goldman Sachs, UBS, and Everstone Capital, alongside a track record of planning and developing over 15 million square feet of residential and commercial real estate across Bengaluru and other cities, including landmark developments such as 27 Summit, Pelican Grove, Kessaku, and One Bangalore West. His leadership is driven by long-term thinking, operational excellence, and a deep understanding of evolving customer aspirations.

Joining MAIA means becoming part of a culture that values clarity of thought, attention to detail, collaboration, and meaningful innovation. We are not driven by trends or excess, but by the ambition to create spaces and experiences that stand the test of time.

If you are looking to be part of an organisation where purpose, performance, and passion come together, MAIA offers the opportunity to build not just developments, but a meaningful future.

Our Flagship Projects

27 Summit – MAIA's flagship residential development off Richmond Road, Central Bangalore (https://27summit.com/)

The Beacon – MAIA's first commercial development on the banks of Nagavara Lake, North Bangalore

Casa Sia – MAIA's entry into Chennai at Parathasarathy Garden, off Poes Garden, Central Chennai (https://maiacasasia.com)

Pelican Grove – MAIA's debut residential development on the banks of Jakkur Lake, North Bangalore (https://maiapelicangrove.com/)

Pelican Gardens – MAIA's next chapter on the banks of Jakkur Lake, North Bangalore (https://maiapelicangardens.com/)

The Seven – MAIA's foray into South Bangalore, nestled in historic Basavanagudi's cultural core

Corporate Office Location

Ulsoor Road, Central Bangalore

Our People First Strategy

§ A sense of autonomy

§ A greater purpose

§ Accelerated career growth for top performers

§ Competitive total rewards package

Your Impact

As a CRM Specialist you will be responsible for implementing and managing our Customer Relationship Management (CRM) system to optimize customer interactions and drive business growth. You will collaborate with cross-functional teams to design, execute, and refine CRM strategies and ensure our customers receive a personalized and seamless experience.

Minimum Qualification

§ Bachelor's degree in business or related field, Fresher MBAs may also apply

§ +2 years of experience in CRM

§ Proven experience in CRM administration and strategy development

§ Excellent analytical skills with the ability to derive insights from data

§ Strong communication and interpersonal skills

§ Detail-oriented with a focus on data accuracy

§ Problem-solving skills and the ability to work collaboratively in a team environment

Key Responsibilities

CRM System Management:

§ Administer and maintain our CRM system, ensuring data accuracy, system integrity, and security

§ Customize and configure the CRM to meet the specific needs of our business processes

§ Monitor system performance, troubleshoot issues, and coordinate with IT for any necessary enhancements or fixes

§ Document information about leads, including their source, contact details, and any notes regarding their preferences or requirements

Customer Engagement:

§ Foster positive and lasting relationships with customers by delivering exceptional service and support.

§ Ensure timely responses to customer inquiries and requests through various communication channels, including phone, email, chat, and social media.

§ Proactively reach out to customers to gather feedback, address concerns, and offer assistance

Documentation, Data Collection and Maintenance:

§ Execution, managing and tracking of all agreements and contracts related to customers and channel partners

§ Document all email and communication exchanges with clients, prospects, and colleagues within the CRM system

§ Collect and maintain accurate and up-to-date customer data within the CRM system.

§ Continuously enrich customer profiles with relevant information, such as purchase history, preferences, and communication preferences

§ Regularly clean and validate customer data to reduce inaccuracies and duplicates

Customer Segmentation:

§ Use CRM data to segment customers based on various criteria, such as demographics, behaviour, and purchase history

§ Tailor marketing and communication efforts to specific customer segments to increase engagement and conversions

Personalization:

§ Leverage CRM insights to personalize interactions with customers, such as personalized product recommendations and content

§ Send targeted and relevant marketing campaigns to enhance the customer experience

Customer Retention:

§ Develop and implement strategies to improve customer retention rates

§ Identify at-risk customers and proactively address their concerns or issues

§ Create loyalty programs or incentives to encourage repeat business

Sales and Upselling:

§ Collaborate with sales teams to identify cross-selling and upselling opportunities with existing customers

§ Use CRM data to recommend additional products or services that align with customers needs and interests

Customer Feedback and Insights:

§ Collect and analyze customer feedback to identify areas for improvement in products or services

§ Share customer insights with relevant teams to drive product development and service enhancements

Payment Collection and Billing:

§ Track and manage customer payments and billing information within the CRM

§ Send payment reminders and follow up on overdue accounts to ensure timely collection

Reporting and Analysis:

§ Generate reports and dashboards from CRM data to measure key performance indicators (KPIs) related to customer interactions and collection efforts

§ Analyze trends and metrics to make data-driven decisions and optimize CRM strategies

Strategy Development:

§ Collaborate with marketing, sales, and customer service teams to develop CRM strategies that enhance customer experiences and drive revenue growth

§ Segment customers based on behavior, demographics, and other criteria to personalize marketing and communication efforts

§ Implement and optimize marketing automation workflows and email campaigns

Training and Support:

§ Provide training and support to internal users on CRM best practices and usage

§ Serve as the go-to resource for CRM-related questions and issues

Integration and Expansion:

§ Evaluate and integrate new tools and technologies that can enhance our CRM capabilities

§ Identify opportunities to expand the CRM's functionality and integration with other systems

Personality:

§ Microsoft Office

§ Excel (Intermediatory)

§ Outlook (Advanced)

§ PPT (Intermediatory)

§ Word (Intermediatory

MAIA is proud to be an equal opportunity workplace and does not discriminate anyone on grounds of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity. At MAIA, we're committed to building a workforce that is more representative of the users we serve and creating a culture where everyone feels like they belong. Visit our website to learn more about our ethos and values.