CRM Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Specialist based in India.

Join a dynamic growth team focused on delivering impactful customer engagement strategies through data-driven CRM initiatives. In this role, you will design, execute, and optimize multi-channel campaigns that enhance customer retention, drive upsell and cross-sell opportunities, and improve the overall customer lifecycle experience. Working closely with commercial, analytics, and cross-functional teams, you will transform customer insights into effective marketing journeys and measurable business outcomes. This is an excellent opportunity for a data-oriented professional who enjoys combining technology, analytics, and creativity in a fast-paced, collaborative, and fully remote environment.

Accountabilities:: Design, build, and execute CRM campaigns and automated customer journeys to support customer acquisition, retention, upselling, and cross-selling initiatives.

Collaborate with commercial and cross-functional teams to develop campaign strategies aligned with business objectives and customer lifecycle stages.

Manage campaign calendars, ensuring timely execution and optimization across multiple customer communication channels.

Monitor CRM campaigns and digital journeys, proactively identifying, investigating, and resolving performance issues or anomalies.

Analyze customer behavior and campaign performance to generate actionable insights that support strategic business decisions.

Conduct A/B testing and perform pre- and post-campaign analysis to continuously improve campaign effectiveness and customer engagement.

Develop dashboards, reports, and lifecycle tracking tools to measure campaign performance and customer journey success.

Respond to business and stakeholder requests by providing data-driven recommendations and identifying revenue growth opportunities through customer segmentation and targeted marketing.

Requirements

Bachelor's degree in Business Administration, Computer Science, Marketing, Analytics, or a related field.

Minimum of 3 years of experience in CRM, campaign management, customer lifecycle marketing, or a similar role; telecommunications industry experience is an advantage.

Hands-on experience with CRM and customer engagement platforms such as CleverTap, Braze, MoEngage, DEngage, Insider, or similar tools.

Strong SQL skills with knowledge of Python, R, or other programming languages considered a plus.

Experience using business intelligence and data visualization tools such as Looker, Tableau, Power BI, or Qlik.

Understanding of ETL processes, data warehousing, cloud technologies, and big data concepts is desirable.

Advanced Microsoft Excel skills with strong analytical and statistical capabilities.

Excellent presentation, communication, stakeholder management, and organizational skills.

Ability to manage multiple projects simultaneously while working independently in a remote, fast-paced environment.

Benefits

Fully remote position based in India.

Opportunity to work with global cross-functional teams on large-scale customer engagement initiatives.

Exposure to advanced CRM technologies, analytics platforms, and customer lifecycle strategies.

Collaborative, innovation-driven work environment with opportunities for continuous learning and professional development.

Career growth within a fast-growing international technology organization.

Inclusive and diverse workplace that values collaboration, innovation, and equal opportunity.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1