CRM Specialist

Job Summary

• CRM Management: Manage the CRM system (e.g., Meritto( No Paper forms, or other platforms) and ensure it supports the needs of admissions, marketing, and student services teams
• Data Analysis Reporting: Monitor CRM data to ensure accuracy and create reports that provide actionable insights to optimize student engagement and admissions processes
• Segmentation Targeting: Develop and maintain student and lead segmentation to support personalized communication efforts across multiple channels (email, SMS, social media, etc.)
• Campaign Management: Collaborate with the marketing team to build and execute automated email marketing, SMS campaigns, and nurturing workflows that guide prospective students through the admissions funnel
• Student Journey Mapping: Map out the student journey, from inquiry to enrollment, to identify touchpoints where engagement and communication can be improved
• Lead Nurturing: Develop strategies to nurture leads through personalized campaigns, providing relevant content and information to improve conversion rates
• Cross-department Collaboration: Work closely with Admissions, Marketing, and IT teams to align CRM initiatives with broader enrollment goals
• CRM Training: Train internal staff on CRM best practices, ensuring they can efficiently use the platform to meet their goals
• Compliance Security: Ensure that all CRM activities comply with data protection and privacy regulations, such as GDPR

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.