CRM - Specialist

CRM Specialist Growth Pod


Job Summary


Responsibilities

• Plan and execute CRM campaigns and journeys across Push, In-App, WhatsApp, SMS, RCS and Email .
• Manage campaigns across the 0 30 day user journey , including onboarding, activation, T1 and T1 T2.
• Build user segments based on behaviour, lifecycle stage, engagement and transaction history .
• Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.
• Run experiments across messaging, creatives, channels, timing, frequency and journey sequencing .
• Track campaign and funnel performance and translate data into actionable insights .
• Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools .
• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

What We're Looking For

• 2 4 years of experience in CRM, Lifecycle Marketing, Growth Marketing or Campaign Management.
• Hands-on experience with a CRM platform such as MoEngage, CleverTap, Braze or similar .
• Strong understanding of CRM channels and campaign execution.
• Comfortable working with user cohorts, funnel metrics and campaign performance data .
• Curious about user behaviour and interested in experimentation and optimization .
• Strong ownership, attention to detail and ability to work in a fast-paced environment.

What Makes This Role Interesting

• CRM Execution
• User Insights
• Experimentation
• Lifecycle Ownership

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.