CRM Specialist (Education Domain)

CRM Specialist(Education Domain)

Job Overview:

We are looking for a tech-savvy CRM Specialist to manage our student admission funnel, optimize user data, and automate communication channels. In this role, you will be responsible for connecting our marketing platforms with our CRM, setting up automated WhatsApp/Email drip campaigns, creating performance dashboards, and maintaining 100% data accuracy

Key Responsibilities:

• API & System Integration: Integrate the CRM with website landing pages, social media platforms (Facebook/Instagram Ads), and payment gateways using webhooks, REST APIs, or tools like Zapier/Make.com.
• WhatsApp & Drip Marketing: Design and deploy automated communication journeys (drip campaigns) via Email, SMS, and WhatsApp Business API (using platforms like Wati, AiSensy, or Interakt) to nurture student leads.
• Data Maintenance & Hygiene: Ensure the lead database is clean, formatted, and free of duplicates. Set up validation rules so the sales/admissions counseling team enters data accurately.
• Dashboard & Reporting: Build real-time analytics dashboards to track lead-to-admission conversion rates, counselor performance, and marketing ROI.
• Funnel Optimization: Segment the student database based on courses, locations, and interest levels to enable highly targeted marketing campaigns.

Required Skills & Qualifications:

• Experience: 3 to 7 years of experience managing CRM platforms (experience in the Education/EdTech domain is a huge plus).
• CRM Tools: Hands-on experience with CRMs like NoPaperForms (Meritto), LeadSquared, Zoho CRM, or HubSpot.
• Technical Skills: Understanding of APIs, Webhooks, JSON, and automation tools (Zapier, Make).
• Marketing Tools: Experience with WhatsApp API platforms (Wati, Interakt, AiSensy, etc.) and email marketing software.
• Analytics: Strong skills in MS Excel/Google Sheets, Looker Studio, or Power BI for creating management dashboards.
• Soft Skills: Problem-solving mindset, attention to detail, and ability to collaborate with marketing and sales (counseling) teams.