CRM Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Manager based in Netherlands.

This role offers the opportunity to drive customer engagement and retention strategies within a fast-growing digital entertainment environment. You will take ownership of CRM campaigns across multiple customer journeys, using data-driven insights to improve activation, loyalty, and long-term value. Working closely with cross-functional teams, you will design personalized experiences that enhance user engagement and business performance. The position combines strategic thinking, analytics, and hands-on campaign execution to optimize customer lifecycle management. You will leverage segmentation, automation, experimentation, and performance analysis to create impactful CRM initiatives. This is an ideal opportunity for a CRM professional who enjoys working with data, innovation, and customer-focused growth strategies.

Accountabilities:: Plan, execute, and optimize CRM campaigns across different customer segments and product areas, including casino and sportsbook experiences.

Manage the complete customer lifecycle, focusing on activation, retention, engagement, and reactivation strategies.

Create and maintain customer segments using behavioral, transactional, and engagement data to deliver targeted communications and personalized offers.

Develop and implement CRM strategies that improve customer experience, conversion rates, retention, and overall business performance.

Design and analyze A/B tests to identify opportunities for improving campaign effectiveness and customer engagement.

Monitor CRM activities, review campaign performance, and conduct regular audits to ensure quality and efficiency.

Track key CRM metrics and evaluate campaign impact on revenue-related performance indicators.

Transform data analysis into actionable recommendations that improve retention strategies and customer value.

Support the transition from manual campaigns toward automated lifecycle journeys and scalable retention flows.

Prioritize stakeholder requests based on business objectives and collaborate closely with Product, Marketing, Analytics, and VIP teams.

Requirements:

2+ years of hands-on CRM experience, ideally within the iGaming industry across casino and/or sportsbook environments.

Strong understanding of customer lifecycle management, engagement strategies, segmentation, and personalized communication approaches.

Experience working with CRM automation platforms and managing customer campaigns at scale.

Solid knowledge of bonus mechanics, promotional strategies, and their impact on customer behavior and business results.

Strong analytical skills with the ability to interpret large datasets, identify trends, and convert insights into practical actions.

Ability to work confidently with CRM performance metrics and evaluate campaign effectiveness.

Data-driven mindset with strong attention to detail and problem-solving abilities.

Proactive attitude and ability to manage priorities effectively in a fast-paced, international environment.

Genuine interest in improving customer engagement, loyalty, and retention through innovative CRM strategies.

Intermediate English communication skills, both written and spoken.

Benefits:

Fully remote work environment with flexibility across locations.

Full-time employment opportunity within an international and fast-growing organization.

Comprehensive benefits package including:

Children allowance.

Mental health support.

Sports and wellness activities.

Language courses.

Automotive services.

Veterinary services.

Home office setup assistance.

Dental services.

Books and stationery support.

Training compensation.

Wellness benefits including massage services.

Opportunities to work with international teams and contribute to large-scale customer engagement initiatives.

Dynamic environment with opportunities for professional growth and skill development.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1