CRM Manager

Job Requirements

CRM Manager- JD

Role Purpose

The CRM Manager is responsible for driving CRM excellence, Sales Force Effectiveness and commercial analytics to improve sales productivity, pipeline visibility and business performance. The role serves as a key business partner to the commercial organisation, ensuring effective CRM adoption, strong data governance and actionable insights that enable informed and timely decision-making.

Key Responsibiliities

Drive Commercial Excellence initiatives to improve sales effectiveness, productivity,

and business performance.

• CRM process and Tool training for sales team.
• Lead Sales Force Effectiveness (SFE) programs, territory optimization, sales
  
  

planning, and funnel management.

• Develop and implement commercial excellence frameworks and performance
  
  

management processes.

• Manage CRM platforms (Oracle Share Cloud, Microsoft Dynamics CRM, CPQ,
  
  

Pricing Tool) and ensure high standards of CRM data

Oversee lead management, account management, and opportunity management

processes to improve sales conversion.

• Drive sales forecasting, pipeline reviews, and business performance tracking.
• Create and maintain dashboards, reports, and analytical tools using Power BI,
  
  

Excel, and Business Intelligence platforms.

• Generate actionable insights through data analysis, visualization, forecasting, and
  
  

predictive analytics.

• Partner with Sales, Marketing, Finance, and Service teams to improve commercial
  
  

execution and decision-making.

• Lead commercial process improvements, digital transformation initiatives, and
  
  

change management programs.

• Present business insights and strategic recommendations to senior leadership.
  
  

Required Skills & Experience Commercial Excellence

Sales Force Effectiveness (SFE)

Commercial Excellence Frameworks

Territory Optimization

Sales Planning

Funnel Management

Business Performance Management

CRM & Digital Tools

Salesforce.com / Microsoft Dynamics/ Oracle CRM

CRM Data Governance

Lead Management

Account Management

Opportunity Management

Analytics & Reporting

Power BI

Advanced Excel

Data Visualization

Business Intelligence

Forecasting & Predictive Analytics

Leadership & Soft Skills

Strategic Thinking

Stakeholder Management

Change Management

Problem Solving

Cross-functional Collaboration

Presentation & Executive Communication