CRM Manager Real Estate

We are looking for a CRM Manager / Executive to take complete ownership of our CRM system and ensure smooth management of leads, sales activities, follow-ups, site visits, and customer data. The candidate will be responsible for CRM setup, daily operations, reporting, coordination with sales & marketing teams, and maintaining accurate data throughout the sales funnel.

• Take complete ownership of the CRM software and its day-to-day operations
• Manage and maintain all leads received from Meta, Google, portals, website, WhatsApp, calls, and other sources
• Ensure proper lead entry, allocation, tracking, and status updates
• Assign leads to the appropriate sales team members
• Monitor sales team lead follow-ups and response time
• Track the complete lead journey:
• Lead → Contacted → Qualified → Site Visit → Follow-up → Negotiation → Booking
• Maintain accurate customer and prospect information in the CRM
• Track site visits, cancellations, reschedules, negotiations and closures
• Create and maintain CRM pipelines, stages, forms, fields, workflows and automations
• Set up and manage lead integrations with Meta Ads, Google Ads, website, WhatsApp, portals, etc.
• Identify and resolve CRM-related technical or operational issues
• Coordinate with CRM/software vendors or technical teams whenever required
• Prepare daily, weekly and monthly CRM reports
• Provide reports on:
• Total leads
• Source-wise leads
• Salesperson-wise leads
• Follow-ups
• Qualified leads
• Site visits
• Negotiations
• Bookings
• Conversion rates
• Monitor lead quality and source-wise performance
• Ensure no leads are missed, duplicated, or left without follow-up
• Maintain proper data hygiene and CRM discipline
• Train and support sales team members on CRM usage
• Create SOPs and ensure the sales team follows the CRM process
• Coordinate closely with Digital Marketing, Sales and Management
• Provide insights to management regarding lead performance, sales pipeline and conversions
  

• Experience with CRM software / Real Estate CRM
• Strong knowledge of lead management and sales pipeline management
• Understanding of Meta & Google lead integrations
• Good knowledge of Excel / Google Sheets
• Strong reporting and analytical skills
• Good communication and coordination skills
• Ability to manage large volumes of leads
• Problem-solving and troubleshooting ability
• Strong attention to detail
  

• CRM Executive: 1–3 years
• CRM Manager: 3–6+ years
• Real estate industry experience preferred
• Experience with CRM platforms such as LeadSquared, Zoho CRM, Salesforce, Sell. Do, BrokerSpot, CRM24/real-estate CRMs is an advantage.
  

• The selected candidate should be able to handle the complete CRM function independently—from CRM setup, lead integration, and lead management to sales tracking, reporting, automation, data management, and CRM optimization.