CRM Loyalty AND LEAD Management

Key Responsibilities

• CRM and dealer engagement: Set calling priorities for CREs, review call

quality and follow-up, track CRM-generated orders, and coordinate efforts

to reactivate no-order and dormant dealers. Coach CREs and handle

important customer escalations.

• Lead management: Record and verify incoming leads, assign them to the

appropriate sales person, and track each lead through follow-up,

conversion, or closure. Report delays, conversion rates, and reasons for

lost leads.

• Painter loyalty: Implement and manage Painter Token Digitalization and

the Painter Network through the existing mobile app and QR code system

to drive secondary sales. Oversee painter enrolment, token scans, points,

rewards, and redemptions; maintain accurate records and resolve

program issues.

• Painters Club and demand generation: Guide the program team

responsible for dealer and painter onboarding and painter engagement.

Plan and execute painter incentive campaigns, monitor participation, and

identify opportunities to increase secondary sales.

• Dealer coordination: Work with the Sales Manager to secure dealer

cooperation and integrate the loyalty program across the dealer network.