CRM & Lifecycle Marketing Specialist

CRM & Lifecycle Marketing Specialist

Location: Mondeal Heights, SG Highway, Ahmedabad

Work Mode: Work from Office

Working Days: Monday to Friday – 5 Days a Week

Experience: 2+ Years

Employment Type: Full-time

About the Role

We are looking for an experienced CRM & Lifecycle Marketing Specialist to develop and execute customer engagement, retention and lifecycle marketing initiatives.

The ideal candidate should have 2+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement or Marketing Automation, with practical experience using a CRM or marketing automation platform such as MoEngage, CleverTap, WebEngage or similar tools.

The role requires a strong understanding of customer segmentation, customer journeys, retention, loyalty, campaign automation, customer data and performance analytics.

Key Responsibilities

• Develop and execute CRM and lifecycle marketing strategies focused on customer engagement, retention, repeat purchases and customer lifetime value.
• Plan, implement and manage customer loyalty and retention initiatives that encourage repeat business.
• Analyze customer data, purchasing behaviour and engagement patterns to identify opportunities for personalized marketing.
• Create and manage customer segments based on behaviour, purchase history, engagement, lifecycle stage and other relevant attributes.
• Develop and execute multi-channel CRM campaigns across Email, SMS, WhatsApp, Push Notifications and other relevant channels.
• Build, manage and optimize customer lifecycle journeys and automated communication workflows.
• Develop and refine customer journey maps to improve customer experience and engagement.
• Conduct A/B testing and continuously optimize campaigns based on performance.
• Monitor campaign metrics such as engagement, conversion, retention, repeat purchase, revenue contribution and ROI.
• Work with customer data and CRM systems to maintain accurate customer profiles, segmentation and campaign targeting.
• Collaborate with technical teams on CRM integrations, data flows and APIs where required.
• Work closely with creative, e-commerce, analytics and other cross-functional teams to execute effective CRM initiatives.
• Identify opportunities to improve customer penetration, retention and revenue growth.

Required Skills & Experience

• 2+ years of hands-on experience in CRM, Lifecycle Marketing, Retention Marketing, Customer Engagement, Marketing Automation or a closely related role.
• Hands-on experience with at least one CRM / Marketing Automation platform such as:
• MoEngage, CleverTap, WebEngage
• Strong understanding of customer lifecycle marketing and retention strategies.
• Practical experience creating and managing customer journeys and automated campaigns.
• Experience with customer segmentation and behavioural targeting.
• Experience executing campaigns through multiple channels such as Email, SMS, WhatsApp and/or Push Notifications.
• Understanding of customer retention, repeat purchase, customer lifetime value and loyalty.
• Experience with campaign analytics, reporting and performance optimization.
• Practical knowledge of A/B testing and campaign optimization.
• Strong analytical and problem-solving skills.
• Good written and verbal English communication skills.
• Ability to collaborate effectively with creative, e-commerce, analytics and technical teams.
• Bachelor's degree in Marketing, Business or a related field.

Preferred Skills

• Hands-on MoEngage experience.
• Experience with Journey Builder / customer journey orchestration.
• Experience with RFM analysis and behavioural segmentation.
• Experience managing loyalty, rewards or customer retention programs.
• Experience with customer profile/data management.
• Understanding of CRM integrations, APIs and customer data flows.
• Experience in e-commerce, retail, D2C or other consumer-facing businesses.
• Experience measuring CRM initiatives through revenue contribution, retention, repeat purchase, CLV or campaign ROI.

Who Should Apply

We are particularly interested in candidates with hands-on CRM/lifecycle marketing experience.

Candidates with experience in MoEngage or similar CRM/Marketing Automation platforms are encouraged to apply.

Candidates whose experience is limited to general digital marketing, social media marketing, content marketing or performance marketing without hands-on CRM/lifecycle experience will not be considered.

Why Join Us

• Dynamic work environment with growth opportunities.
• Employee-friendly policies and work-life balance.
• Exposure to cross-functional collaboration and leadership interactions.

We Provide

• 5 Days Working – Monday to Friday
• 26 Earned Leaves
• Standard Salary as per market norms
• Employee-friendly work environment
• Opportunities for professional growth and learning

Interview Process

1st Round: Internal Round + Practical Assignment Submission

2nd Round: Client Round

3rd Round: Final Discussion

How to Apply

Interested candidates can WhatsApp their updated CV to [phone removed].

Job Location: Mondeal Heights, SG Highway, Ahmedabad

Note: This is a Work From Office opportunity and we are looking for candidates who can join at the earliest.