CRM & Lifecycle Marketing Specialist - DTC/E-commerce

CRM & Lifecycle Marketing Specialist - DTC/E-commerce

Location: Remote, India

Employment Type: Full-time

Working Hours: UK business hours, with occasional overlap for US collaboration.

The Role

We are hiring a CRM Specialist for a fast-growing international DTC wellness and consumer brand. This is a hands-on role for someone who can independently manage email and SMS CRM across UK and US audiences.

You will own campaigns and lifecycle flows from start to finish: writing copy, briefing creative assets, building in Klaviyo, carrying out detailed QA and launching error-free sends.

Key Responsibilities

• Build, manage and launch email and SMS campaigns through Klaviyo.
• Write engaging, conversion-focused copy for UK and US customer audiences.
• Adapt spelling, tone and cultural references appropriately for British and American markets.
• Build and optimise lifecycle flows including welcome, abandoned cart, post-purchase, replenishment, win-back, loyalty and subscription journeys.
• Create clear briefs for designers and coordinate campaign assets.
• Manage weekly and monthly CRM calendars and ensure campaigns are deployed on time.
• QA copy, links, segmentation, discount codes, mobile layouts and send settings before launch.
• Run A/B tests across subject lines, creative, offers, timing and messaging.
• Analyse campaign and flow performance to improve engagement, repeat purchase, customer lifetime value and churn.
• Support subscription and retention initiatives.
• Work closely with marketing, creative, customer experience and operations teams.

Requirements

• 4–8 years of experience in CRM, retention, lifecycle marketing or email marketing.
• Strong hands-on Klaviyo experience, including campaigns, flows, segmentation and A/B testing.
• Excellent written English and strong copywriting ability.
• Experience writing for UK and/or US consumer audiences.
• Experience working with e-commerce, DTC or consumer brands.
• Strong attention to detail and ability to manage multiple deadlines.
• Comfortable working independently in a remote, fast-paced environment.
• Availability to work full-time with UK business-hour overlap.

Nice to Have

• Experience with Shopify.
• Experience with subscription, loyalty or referral programmes.
• Basic HTML/CSS knowledge for email.
• Experience briefing and working with designers.
• Experience with CRO, personalisation or DTC analytics tools.