CRM Lead

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfil this valuable mission. That’s where you come in.

The Challenge to Solve

Slice CRM sits at a genuinely unusual intersection: two audiences (consumers and shop owners), four active channels (email, push, in-app, and SMS), and a mission (More Bigger Orders) that requires both sides of the equation to work. The consumer side demands lifecycle automation that drives repeat purchase and habit formation. The shop owner side is newer territory: an SMS-first program built to educate and engage independent operators, giving them the ability to compete with large franchise models. The foundation is being built, and we need someone who can assist in constructing it while running the programs that depend on it.

The Role

As CRM Lead, you'll be hands-on. Your primary domain is Braze (Canvas flows, segmentation, campaign architecture, subscription group logic), and you'll operate at the intersection of CRM and data, collaborating with technical partners on the infrastructure that unlocks the next generation of automation. You'll own campaign execution, QA, and platform hygiene while also contributing to how we sequence and evolve our broader CRM strategy across both audiences.

The Team

You'll join a small, high-output CRM team working across B2C and B2B audiences in close partnership with marketing, data and engineering. Visibility is high. CRM is a priority at the leadership level, and your work will be seen.

The Winning Recipe We're looking for someone equally comfortable as the architect and the builder, someone who can hold the strategic picture while doing precise, reliable execution work in Braze. These are the core competencies:

3–5 years in marketing ops, CRM, or growth ops, ideally in a multi-channel B2C and B2B environment with transactional or marketplace dynamics

Deep Braze experience: Canvas flows, segmentation, content blocks, subscription groups, and campaign QA. You've maintained these systems, not just used them

Technical fluency: Hands-on experience with HTML, CSS, and Liquid personalization for dynamic content in emails and messaging

Comfort operating in a data-dependency environment. You can build toward clean systems from imperfect starting points and sequence work when prerequisites are still in progress

Familiarity with incrementality thinking: holdout groups, control logic, and understanding the difference between correlation and lift

Communication: Fluent written and verbal English skills, with the ability to communicate clearly across both technical and non-technical audiences

Bonus: experience building an SMS program from the ground up

The Extras Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:

Premium healthcare, dental, and optical coverage

25 days PTO

Wellbeing stipend

The Hiring Process

You’ll find a summary of your expected interview process below and we’ll stick to this as closely as possible, but please note this may be subject to change.

Application

30 minute intro meeting with a recruiter

45 minute hiring manager interview (includes pairing and technical exercise)

30 minute peer interview

30 minute leadership interview

Offer!

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