CRM_ Kolkata_ DM BAU
Birla Sun Life Insurance · Not specified · onsite · Posted 47d ago
Not disclosedFresherfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Purpose
- Design and oversee all aspects of direct marketing campaigns
- Identify target audiences and devise effective campaigns
- Ensure branding is consistent across all campaign elements
- Analyze the performance of campaigns and measure return on investment
- Prepare detailed reports and present results to senior management
- Collaborate with sales, design, and content teams to optimize campaigns
- Plan and execute email marketing, telemarketing, and direct mail strategies
- Keep up-to-date with industry trends and competitor activities
- Manage and maintain marketing databases, including customer data and mailing lists
- Work with external agencies and vendors to execute promotional events and campaigns
- Ensure all direct marketing activities comply with legal and ethical standards
- Maintain and manage the budget for direct marketing campaigns
Sourced from foundit
Skills
direct mail strategiesEmail MarketingDirect MarketingTelemarketing
About Aditya Birla Sun Life Insurance
Birla Sun Life Insurance
Insurance
23.0k+
employees
2000
26 years old
Mumbai, Maharashtra
India
₹5.7L PA avg
Avg at Aditya Birla Sun Life Insurance
About
Aditya Birla Sun Life Insurance provides life insurance plans for every goal in life which will help you in meeting your protection and financial needs.
Industries
InsuranceFinancial Services
Employee ratings
10 reviews
4.0/ 5
Culture
3.1
Career growth
2.7
Work-life
3.1
Employees rate it well for
Overall Company40Work-Life Balance39
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