Crm Executive

Job Summary

To support and execute BTL (Below-the-Line) activation activities, manage existing customers, onboard new customers, and ensure effective customer engagement to drive business growth in domestic market.

Key Responsibilities

1. Customer Management

• Manage and maintain relationships with existing customers through regular telephonic communication.
• Make outbound calls to customers for follow-ups, product updates, offers, and business requirements.
• Understand customer requirements and coordinate with the concerned teams for timely resolution.
• Maintain proper records of customer interactions and follow-ups.
• Ensure a positive customer experience and encourage repeat business.

2. New Customer Onboarding

• Identify and connect with potential new customers.
• Explain the companys products and offerings to prospective customers.
• Follow up with leads and convert them into active customers.
• Collect required customer information and documentation for onboarding.
• Coordinate with internal teams to ensure smooth and timely customer onboarding.
• Maintain updated records of newly onboarded customers.

3. BTL Activation Activities

• Support and execute BTL activation campaigns as per business requirements.
• Coordinate with internal teams, vendors, and other stakeholders for activation activities.
• Assist in customer engagement activities, promotional campaigns, sampling, demonstrations, and other on-ground initiatives.
• Ensure proper execution of assigned activation activities within the given timelines.
• Track and report the outcomes of activation activities.

4. Reporting & Coordination

• Maintain daily/weekly records of calls, customer follow-ups, new onboardings, and activation activities.
• Share regular updates and reports with the reporting manager.
• Coordinate with Sales, Marketing, Operations, and other relevant departments as required.
• Achieve assigned customer management, onboarding, and activation targets.

5. Working Days & Weekly Off

• Sunday working will be applicable as per business requirements.
• The employee will be required to work on Sundays whenever business/activation requirements demand.
• Weekly Off will be provided as per the company-approved roster.

Required Skills

• Good verbal and written communication skills.
• Strong telecalling and customer-handling skills.
• Customer-oriented approach.
• Ability to build and maintain customer relationships.
• Good follow-up and coordination skills.
• Ability to work in a target-driven environment.
• Willingness to work on Sundays and flexible weekly offs as per business requirements.
• Basic knowledge of MS Office/Google Workspace and CRM/ERP systems will be an advantage.

Key Performance Indicators (KPIs)

• Number of customer calls and effective follow-ups.
• Customer retention and engagement.
• Number of new customers onboarded.
• Lead-to-customer conversion.
• Successful execution of BTL activation activities.
• Achievement of assigned business/activation targets.
• Timely reporting and data maintenance.