CRM Executive- COE

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.   We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. 

What truly sets us apart is how we work. 

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. 

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.  

Job Title : COE Executive

Scope : Asset Expansion, MIS, RS Infra Planning

Location : Mumbai HO

Terms : Full Time

Life tastes better with ice cream With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure-play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high-performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role To support the Sales COE agenda by driving on-ground execution of asset expansion, enabling KPI-led performance tracking, and ensuring robust RS infrastructure planning & audit - thereby strengthening field execution, distributor readiness, and data-led decision-making.To support the Sales COE agenda by driving on-ground execution of asset expansion, enabling KPI-led performance tracking, and ensuring robust RS infrastructure planning & audit - thereby strengthening field execution, distributor readiness, and data-led decision-making.To support the Sales COE agenda by driving on-ground execution of asset expansion, enabling KPI-led performance tracking, and ensuring robust RS infrastructure planning & audit - thereby strengthening field execution, distributor readiness, and data-led decision-making.

What you'll be responsible for Role Scope & Key Responsibilities

1. Asset Expansion – On-Ground Execution Objective:  Drive flawless execution of the annual cabinet expansion plan in close coordination with the field force. Key Responsibilities: Execute the annual cabinet expansion plan town-wise and channel-wise as per the strategy defined by the COE Manager. Coordinate with ASMs, RSMs, and the larger field teams to ensure timely placement of assets in identified outlets. Partner with the Refrigeration team to track movement, deployment, and installation timelines. Support post-placement performance tracking and highlight underperforming assets for corrective action. KPIs: Net Cabinet Addition vs. Plan Execution adherence (TAT for placement)

2. KPI Analysis & MIS Objective:  Enable fact-based decision making by analysing KPI trends and translating MIS data into actionable insights. Key Responsibilities: Track and analyse key field sales KPIs (distribution, asset productivity, execution etc.) on a periodic basis. Identify KPIs that are trending positively vs. those that are lagging, and surface improvement areas to the COE Manager and field leadership. Support the COE Manager in building diagnostic views (region-wise, town-wise, cohort-wise) to aid leadership reviews. KPIs: Accuracy and timeliness of MIS / dashboards Quality of insights generated (actionability) Adoption of dashboards by field teams

3. RS Infra Planning & Audit Objective:  Ensure RS infrastructure is adequately planned and audited to support the aligned business plan. Key Responsibilities: Build the RS-level infra plan (TDUs, coldroom capacity, manpower-linked infra needs) basis the aligned annual business plan for each RS. Partner with regional teams to validate infra requirements and ensure timely readiness ahead of season. Conduct periodic audits of existing infra at RS points to assess adequacy, utilisation, and compliance. Identify infra gaps or excesses and recommend corrective actions (upgrades, rebalancing, decommissioning). Maintain an updated RS infra master and audit log for governance. KPIs: RS infra readiness vs. business plan Audit coverage (% of RSs audited in cycle) Closure of identified infra gaps within agreed TAT

We're looking for someone who 4–6 years of experience  in FMCG / Consumer / Retail sales, preferably with exposure to Sales Excellence, Sales Operations, or Business Planning. Working knowledge of general trade and asset-led distribution models (preferred: Ice Cream / Beverages / Dairy / Impulse categories). Prior experience of working closely with field sales teams (ASMs/RSMs) and distributor (RS) operations. Exposure to SFA / DMS tools and field MIS is preferred. Functional & Analytical Capabilities Good understanding of sales KPIs, distributor economics, and field productivity metrics. High data comfort: Excel, BI/dashboarding tools, and ability to translate data into clear insights. Structured problem-solving with attention to detail and audit-readiness. Behavioral Capabilities Strong execution orientation with the ability to drive outcomes through cross-functional teams. Good stakeholder management — comfortable engaging with field teams and RS partners. Ownership mindset with discipline on follow-through and process adherence. Comfortable balancing analytical work with on-ground execution.

What you'll get Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards • Flexible ways of working • Support for health, wellbeing and life outside of work • Time off to rest and recharge • Ongoing learning and development opportunities • Specific benefits vary by location

Why join us? This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact • Free to move fast, experiment and challenge how things are done • Continuous learning and development as the business grows • Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream? If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.