CRM Cum Sales Manager

Role & responsibilities

Key Responsibilities

• Manage and maintain the company's CRM database and customer records.
• Develop and maintain strong relationships with existing and prospective customers.
• Generate new sales leads through calls, emails, referrals, networking, digital channels, and other sources.
• Follow up on leads, enquiries, quotations, and prospective customers.
• Achieve monthly, quarterly, and annual sales targets.
• Prepare quotations, proposals, and sales presentations.
• Negotiate pricing and commercial terms with customers within company guidelines.
• Convert leads into sales and maintain a healthy sales pipeline.
• Monitor customer feedback, complaints, and service issues and coordinate with relevant departments for resolution.
• Conduct regular customer follow-ups to improve retention and repeat business.
• Analyze CRM data, sales reports, conversion rates, and customer trends.
• Prepare daily, weekly, and monthly sales/CRM reports for management.
• Coordinate with Accounts, Operations, Marketing, and Customer Service teams.
• Identify opportunities for upselling and cross-selling.
• Track competitor activities, market trends, and customer requirements.
• Ensure accurate and timely updating of all sales activities in the CRM system.
• Build long-term customer relationships and improve customer loyalty.