CRM and lifecycle manager - Digital Marketing

Position Overview:

RentenPe is looking for a CRM & Lifecycle Manager to own and scale our customer lifecycle across

RentenPe, Rent Protect, Credit Cards and Loans.

What youll do:

• Own customer journeys across onboarding, activation, retention & reactivation
• Build and execute campaigns across WhatsApp, Push, SMS & Email
• Drive customer segmentation and cohort analysis
• Identify lifecycle drop-offs and improve conversion & retention
• Run A/B tests across messaging, offers, timing and channels
• Build cross-sell journeys across our product ecosystem
• Analyse campaign performance and turn insights into action
• Work towards building automated lifecycle journeys

What we’re looking for:

• 3–4 years of experience in CRM / Lifecycle / Retention / Growth Marketing
• Experience in consumer internet, fintech, payments, BFSI or similar businesses
• Strong analytical and execution skills
• Hands-on experience with CRM channels and campaign tools
• Experience with CleverTap / MoEngage / WebEngage / Netcore / similar tools
• SQL/data analytics experience is a plus

We're looking for someone who thinks beyond “What message should we send?” and asks, “Who should receive it, why now, and did it actually change their behaviour?”