Critical Care - Senior Marketing Manager

Job Summary

We are looking for an experienced Regional Brand Strategy Manager to drive brand and portfolio strategy across key international markets. This is an individual contributor role requiring strong strategic thinking, cross-functional collaboration, and the ability to influence affiliate marketing teams and senior leadership without direct people management responsibility.

Key Responsibilities

• Brand Leadership Strategic Influence: Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
• Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
• Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.
• Market Competitive Intelligence: Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
• Provide strategic recommendations to affiliates and leadership based on data-driven insights.
• Product Launches Lifecycle Management: Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth.
• Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
• Support local affiliates in implementing best practices for product lifecycle management.
• Stakeholder Engagement Cross-Functional Collaboration: Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
• Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
• Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including promo material development, managing conferences, meetings, scientific symposia, and CMEs.
• Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.
• Performance Monitoring Best Practice Sharing: Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.

This is an individual contributor role, requiring the ability to influence and guide affiliate marketing teams and senior leadership in countries. The role does not directly manage country-level planning and execution but provides strategic direction to ensure alignment with regional and emerging market priorities.

Education

• Undergraduate or Master's degree in Life Sciences, Pharmacy, Marketing, or Business Administration.

Experience

• At least 10+ years of experience in the Pharmaceutical Industry, with a minimum of 7-8 years in marketing.
• International marketing experience is desirable, particularly in brand strategy, new launches, and cross-market collaboration.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.