CRH - Axis - Siliguri

Job Description

HayGroup

1

Job Title

Circle Relationship Head Axis Bank

Function

HDFC Branch Banking

Department

Axis Channel

Reporting To

(Title)

Zone Relationship Head – Relationship Axis

Job Band JB 9

Superior's Superior

(Title)

Head – Relationship Axis

Unit

Birla Sun Life Insurance

Location

Zone Office

Business

Life Insurance

Date

1st August 2026

2-BAN.SL.1.1 BSLI – Confidential

Job Description

HayGroup

2

• Job Purpose
  
  

Drive business and achieve targets through allocated region/area. Nurture and maintain the relationship

with the channel partner for the incremental development of the business contributing by the relation

and help/supervise them for the smooth function of the business process flow. Manage a team of Sales

Managers to maintain the proper process of doing valued business for the organisation.

• Dimensions
  
  

What are the areas (in quantitative terms) the job has an impact on

Dimension Remarks

• Manpower (Nos.)
  
  

5-6 Cluster managers depending

on the regional spread

Indirect – could range from 50 to

75 FLS ( 1 Cluster Manager * 10)

• Business Impact Xxx
• Target - (Individual )
  
  

Annualized Premium (AVG)– 50

to 70 Cr

Complete accountability of the

Sales Target of the Vertical

which has a direct impact on the

Relationship's top-line target.

• Customer Complaints 0 Customer Complaints
  
  

At HDFC Customer Complaints

are critical and hence every

vertical head will look personally

• Persistency
  
  

80% Premium Persistency

80% Policy Persistency

Drive 13 month Rolling Premium

Persistency

• Job Context & Major Challenges
  
  

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the

Unit/Zone

Key Challenges for the role –

• High dependency on HDFC Bank relationships in Open Architecture scenario, where
  
  

they may have their own priorities so alignment is the key.

• Balancing between the process requirement and expectations of the Channel partners
• Principal Accountabilities
  
  

Accountability Supporting Actions

Ensure achievement of Targets (Premium &

Revenue) in order to contribute in overall growth

of the company

• Continuous interaction ( as per RH / ZH's
  
  

defined grid ) with the channel partners/Circle

Heads of the Zone

• Mapping all the key decision makers & build
  
  

2-BAN.SL.1.1 BSLI – Confidential

Job Description

HayGroup

3

review mechanism per mapping basis decided

Intervals

• Aggressively downloading all the RnR activities
  
  

to be run by BSLI

• Innovative ways to download the R&R acti
  
  

Ensure smooth function of the sales and other

processes in order to maximise business potential.

• Communicating any product changes, process
  
  

change or change in any rules and regulations

(internal / IRDA) with the help of different

training module.

• Supporting in the actual sales and service
  
  

aspects including sales calls, issuance and

complaint handling

Relation Ship Management: Open Architecture

• To Handle Bank customers requirements with
  
  

the best services and products ranges

• To be equipped with insurance and Bank
  
  

Products knowledge

• To manage the relationship at all the levels to
  
  

have the desire out-puts.

Drive effective channel management

• Work with the channel partner to effectively
  
  

use R&R programs to drive desired behaviours

• Ensure efficient use of spent on Channel
  
  

Partners which helps in achieving the end

objective.

• Ensure achievement of desired levels of
• People Retention:10%
• Activisation of Teams:20%
• FYP ISSUED:50%
• NOPs:10%
• Product Mix: 10% (20%,Trad 50%:
  
  

ULIP 40%: Protection 10%Monthly)

• 15% Business More than TATA Provide inputs
  
  

for new products & Sales Pitch, basis an indepth

understanding of Channel needs

• Identify training needs for the in-house and
  
  

channel partner teams

• Position gaps / Vacancy to be filled within a
  
  

TAT of T+15 Days

• Identify innovative methods working with the
  
  

relationship to enhance penetration of the

database

Ensure the right method of business acquisition in

order get the profitable mix for the organisation

• Scrutinise the business on regular basis
• Maintain quality checks. Monitor Customer
  
  

Complaints and adhere to defined resolution

TATs - T + 72 Hrs

• Take necessary documented actions against
  
  

defaulting employees on quality / conduct

2-BAN.SL.1.1 BSLI – Confidential

Job Description

HayGroup

4

parameters

Persistency

• Regular MIS flow and Communication with
  
  

Channel Partners on T-30 Basis ( T

Being the renewal date )

• Resolve queries as and when required to
  
  

ensure that renewal takes place on time

• Fortnightly renewal status review mechanism
  
  

to be followed internally

Building new business opportunities within the

allocated area/relationships in order to maximise

the productivity / Top Line

• Identify innovative methods working with the
  
  

relationship to enhance penetration of the

database

• SM Review Mechanism to have 40% Activation
  
  

with 2 Case / Active @ 50K ATS to be focused

• Ensure Product Mix - Trad 50% : ULIP 40% :
  
  

Term 10%

• 15% Business More than TATA Provide inputs
  
  

for new products & Sales Pitch, basis an indepth

understanding of Channel needs

• Identify training needs for the in-house and
  
  

channel partner team

• Job Purpose of Direct Reports
  
  

Sales Manager / Senior Sales Manager: To derive Insurance Business from assigned

Relationship/Channel partner in an area or zone, to convince the relationship so they can convince their

customer to invest in Birla Sunlife Insurance. To ensure all the pre and post sales support and services to

the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not

only achieving the target but also to make sure there is a consistent growth in the business every quarter.

• Relationships (If Applicable)
  
  

Internal Frequency Nature

TPD Support Team

Training Manager

HR Dept

Customer Service Team

Daily

Weekly twice

Weekly

Daily

Process, login and issuance related

Training related

Recruitment and other issue

Follow up regarding service issue

2-BAN.SL.1.1 BSLI – Confidential

Job Description

HayGroup

5

• Relationships (If Applicable)
  
  

Client Service Team Daily Follow up regarding issuance

External Frequency Nature

Bancassurance partner

Client – prospect

Daily

Daily

All issue

Business and service

• Organizational Relationships (Separate Annexure to be
  
  

Attached)

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