Credit Cards - Product Manager - Product and Portfolio Management

Role & responsibilities :

Responsible for the strategy, roadmap and feature definition of a product and product lines (including but not limited to existing proprietary credit cards)

The position includes product development, marketing, forecasting profit and loss responsibilities

These responsibilities are representative, and the role holder is also responsible for any other job assigned by the superior authorities from time to time. This section in not intended to be an exhaustive listing of all activities done by the role holder. It should capture only the key responsibilities of the role

Policies -

• Adherence to regulatory guidelines and ensuring that the business activities are always fully compliant

Regular monitoring and review of existing processes to identify gaps and take steps to plug the gaps in time

Product Lifecycle Management

• Monitoring product mix of cards sourced monthly with the objective of optimizing revenue. Identifying the right mix to onboard customers which will impact P&L of the overall product suite
• Understanding market dynamics and acceptability of the existing products in the current sourcing universe and working on strategies to suitably modify / customize offering basis segment / market
• Translate product strategy into detailed requirements and customer journeys for various projects

Product Lifecycle Management

• Monitoring product mix of cards sourced monthly with the objective of optimizing revenue. Identifying the right mix to onboard customers which will impact P&L of the overall product suite
• Understanding market dynamics and acceptability of the existing products in the current sourcing universe and working on strategies to suitably modify / customize offering basis segment / market
• Translate product strategy into detailed requirements and customer journeys for various projects

Sales Performance Management

• Support Sales team (including Tele-calling units) with collaterals / marketing materials and training in order to drive card activations
• Liaise with Sales team to understand competition offering and work on pricing / positioning strategies to ensure better support for Sales team to increase sourcing numbers
• Launch and manage tactical campaigns to for acquisition and usage of cards
• Evaluate and drive promotional plans in line with product line strategy and overall positioning of the brand

Stakeholder Management

• Liaise with all internal stakeholders to apprise the universe of the changes in product features or processes
• Align internal teams on new projects which are getting executed and take approvals at relevant steps to ensure complete compliance with the banks policies
• Ensure timely payout release to external partners, vendors for the day to day activities carried out at the vendors end. Also ensure vendor is compliant with the bank’s policies on data security, business continuity and other aspects which help in smooth functioning

Customer Service Excellence

• Gain understanding of customer experience and to build a smooth customer journey for onboarding / service
• Resolve customer queries and escalations within TAT
• Work closely with Customer Service team to identify and eliminate process gaps / service delays and bring in efficiency across all customer touch points

New Product Development

• Identify and fill product gaps and generate new ideas to grow market share either by increasing penetration or creating new markets
• Building new products end to end by liaising with internal stakeholders including projects team
• Prepare Go to market strategy and product P&L
• Develop product pricing and positioning strategies
• Keeping abreast with the latest trends in the market and keeping an eye out on the best practices in the industry with the intention of replicating / bettering the same for the bank’s products

Project Management

• Work closely with Technology and Project teams to deliver projects as per business needs
• Work on designing customer journeys, backend processes for each and every credit card activity in an attempt to deliver a superior banking experience to the customer and create unique value proposition for the overall Credit Cards business

Experience -

Minimum 7-8 years of work experience in Cards product management role