Creator Ads - Sr. Business Development, Amazon Advertising

Description

We are seeking an experienced and well-connected Business Development professional to lead creator supply acquisition and partnerships for Amazon Ads Connect (AAC). This role is critical to building a robust, diverse, and high-quality creator supply that powers Brand x Creator collaborations at scale. The ideal candidate brings deep expertise in the creator economy, strong industry relationships, and a proven track record of building creator networks across platforms and verticals.

Key job responsibilities

Develop and execute a comprehensive creator supply strategy to build a diverse pipeline of creators across categories, platforms, and audience segments for AAC Brand x Creator collaborations.

Identify, recruit, and onboard high-quality creators (influencers, content creators, publishers) who align with advertiser needs and campaign objectives.

Build and maintain deep relationships with creator talent agencies, multi-channel networks (MCNs), creator management firms, and independent creators.

Negotiate partnership terms, commercial models, and collaboration frameworks that drive mutual value for creators and advertisers.

Develop scalable processes and playbooks for creator vetting, onboarding, and ongoing engagement to ensure supply quality and reliability.

Collaborate cross-functionally with product, sales, campaign management, and analytics teams to align creator supply with advertiser demand signals.

Monitor industry trends, emerging platforms, and shifts in the creator ecosystem to proactively identify new supply opportunities.

Define and track key supply-side metrics (creator activation rate, fill rate, diversity index, retention) and drive continuous improvement.

Represent AAC at industry events, creator summits, and partnership forums to strengthen brand presence in the creator community.

A day in the life

About The Role

This is a high-impact, 0-to-1 role where you will be instrumental in shaping the creator supply foundation for AAC's Brand x Creator business. You will work at the intersection of the creator economy and advertising, building the supply engine that enables brands to discover, collaborate with, and activate creators at scale. The role requires a builder's mindset, deep industry credibility, and the ability to move fast while maintaining quality.

Basic Qualifications

• 4+ years of B2B sales experience
• 7+ years of selling cost-per-click advertising (search engine marketing) experience
• Experience building customer relationships
• 10+ years experience working within the creator/influencer marketing industry, with demonstrated depth in creator ecosystem dynamics.
• Strong existing network and relationships across the creator economy — including talent agencies, MCNs, creator platforms, and independent creators.
• Proven track record of building and scaling creator or talent supply for a marketplace, platform, or brand collaboration business.
• Bachelor's degree in Business, Marketing, Communications, or a related field.
• Experience negotiating commercial partnerships and managing complex stakeholder relationships.
• Strong analytical skills with the ability to use data to inform supply strategy and measure outcomes.
  
  

Preferred Qualifications

• Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
• Experience using data and metrics to measure impact and determine improvements
• MBA, or Advanced degree
• Experience in the Indian creator ecosystem with knowledge of regional and vernacular content creators.
• Prior experience at a creator platform, talent management agency, MCN, or influencer marketing company.
• Familiarity with programmatic or marketplace-based creator collaboration models.
• Experience working with advertising or media businesses and understanding advertiser needs.
• Demonstrated ability to operate in ambiguous, fast-paced environments and build from 0 to 1.
  
  

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Company - ASSPL - Karnataka

Job ID: A10469610