Creative & Visual Content Lead

Review creatives for digital marketing

• Review social media posts, ad creatives, banners, carousels and landing page visuals before they are published
• Check that each creative matches the brand guidelines, keeps the messaging clear, has correct copy and fits the specs for each platform (Meta, LinkedIn, Google, YouTube)
• Give designers clear, useful feedback and manage the approval process

Review videos

• Review Reels, Shorts, ad videos and long-form content for storytelling, pacing, hooks, captions, audio and branding
• Make sure each video is optimised for its platform: aspect ratios, the first 3 seconds, CTAs and subtitles
• Work with editors to improve how videos perform, using engagement data

Blogs and written content

• Plan blog topics based on keyword research, audience needs and the business goals of each brand
• Write, edit and proofread blogs, articles and website content so they are accurate, well structured and match the brand's voice
• Make sure blogs follow on-page SEO best practices: headings, meta titles and descriptions, internal links, keyword placement and readability
• Manage the blog calendar and work with writers, SEO and design teams to publish on time
• Reuse blog content in social posts, newsletters and videos

Content ideation, photography and shoots

• Come up with content ideas, campaign concepts and monthly content calendars
• Plan and run photo and video shoots, including concepts, moodboards, shot lists, locations, talent and props
• Direct shoots on set, or shoot content yourself when needed
• Keep up with trends, formats and competitor contentRole & responsibilities

Preferred candidate profile

25 years of experience in digital marketing, creative, content or production

A strong eye for design, typography, composition and visual storytelling

Excellent written English, with strong writing and editing skills

Basic knowledge of SEO and experience with WordPress or a similar CMS

Good knowledge of Instagram, YouTube, LinkedIn and Meta ads formats

Hands-on photography or shoot experience (a strong plus)

Working knowledge of Canva, Adobe Photoshop, Premiere Pro, CapCut or similar tools

Clear communication skills and the ability to give feedback that is honest and constructive

A portfolio is required, including creatives, videos and writing samples or blogs