Creative Strategy Manager

Who Are We?

RZR is an AI-native advertising platform built for the next era of performance marketing. We operate at the intersection of machine learning, programmatic media, and full-funnel mobile growth, powering campaigns for some of the world's most ambitious advertisers. Our platform is purpose-built to deliver outcomes at scale, not just impressions.

We are a team of builders, operators, and technologists who believe the advertising industry is overdue for a fundamental rethink. We move fast, operate with a high degree of ownership, and hold ourselves to an exceptionally high standard of craft.

RZR is scaling aggressively with an active M&A pipeline and a platform vision that puts us on a path to becoming an industry leader. This is a rare opportunity to join a company at an inflection point and help shape what it becomes.

Role Overview

As Creative Strategy Manager at RZR, you will lead the creative strategy function within Creative Services — translating performance data, client objectives, and market insights into actionable creative direction that drives measurable results.

This role is the strategic engine behind RZR's creative output. You own the brief, the concept framework, and the creative rationale that guides execution across campaigns, clients, and platforms.

This is not a creative execution role. This is a creative thinking and direction role.

The right person for this role bridges the gap between performance data and creative instinct — someone who can turn a KPI into a hypothesis, a hypothesis into a brief, and a brief into work that performs. You will operate with real ownership from day one, partnering closely with Creative Leads, Analytics, and Revenue teams to continuously sharpen RZR's creative strategy.

Key Responsibilities

Own the end-to-end creative strategy process: from brief intake to concept development to post-campaign analysis

Translate performance data and client KPIs into creative hypotheses and testing frameworks

Develop and maintain RZR's creative strategy playbooks, formats, and best practices

Collaborate with Creative Leads, Designers, and Project Managers to ensure strategic intent is reflected in final executions

Partner with Revenue and Analytics teams to identify creative performance trends and iterate on strategy

Lead creative strategy presentations and reviews with internal stakeholders and clients where applicable

Champion a data-informed creative culture — bridging the gap between performance metrics and creative instinct

Identify emerging trends in mobile advertising, social platforms, and ad tech to inform creative direction

Support Creative Leadership in team development and strategic planning

Required Skills and Experience

Must-Have

6–8 years of experience in creative strategy, brand strategy, or performance creative in a digital or ad tech environment

Strong understanding of mobile marketing, DSPs, paid social, and performance-driven creative

Proven ability to translate data and insights into compelling creative briefs and concepts

Strong written and verbal communication — able to articulate creative rationale clearly and persuasively to creative and non-creative audiences alike

Experience leading or contributing to creative strategy presentations for clients or internal stakeholders

Demonstrated ability to manage multiple campaigns and strategic workstreams simultaneously

Experience working cross-functionally with creative, analytics, and sales or growth teams

Nice-to-Have

Exposure to creative testing methodologies (A/B, multivariate, iterative creative cycles)

Familiarity with platform-specific creative best practices (Meta, TikTok, Google UAC, DSPs)

Experience mentoring or guiding junior strategists or creative team members

Work Setup

This is a hybrid role requiring regular onsite attendance for collaboration, creative reviews, and team activities. Creative team members may occasionally work onsite more frequently depending on project demands. Fully remote candidates will not be considered.

Why Join RZR in Manila / Bangalore?

Own creative direction, not just support it — this role holds the brief, the concept framework, and the strategic rationale. You are not a reviewer or a coordinator; you are the strategic owner of RZR's creative output.

Direct influence on campaign performance and client outcomes — your work sits upstream of execution. When strategy is right, performance follows. You will see that connection clearly.

High visibility with Creative Leadership and senior stakeholders — you will present, defend, and evolve creative strategy at the highest levels of Creative Services and cross-functionally with Revenue and Analytics.

A role at the heart of a fast-growing creative function — RZR's Creative Services team operates at the intersection of data and craft. If that combination energizes you, this is the right environment.

Clear progression pathway — from here, the natural next step is Senior Creative Strategy or a Creative Leadership track.

RZR Behaviors

RZR operates by eight core behaviors: Extreme Ownership · Move Fast · Drive for Excellence · Proactive Communication · Courage · Curiosity · Deliver Results · Manage Ambiguity