Creative Strategist

Key Responsibilties:

• Develop creative strategies and advertising angles across Meta, Google, video, and social.
• Define hooks, messaging, storytelling, and creative direction based on customer insights.
• Brief and manage a team of editors, designers, motion artists, photographers, and creators.
• Plan and execute creative testing across concepts, hooks, formats, and variants.
• Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue.
• Build a structured learning system by documenting creative performance and insights.
• Manage creative execution across Meta, Google, YouTube, Performance Max, and Demand Gen.
• Align paid and organic social content to maintain a consistent brand story.
• Plan creative production and asset development around seasonal campaigns and peak periods.

Requirements:

• 4–7 years of experience in a D2C brand or performance agency.
• Strong creative strategy and performance marketing experience.
• Proven portfolio of sales-driven advertising creatives.
• Strong understanding of Meta, Google, video, and social platforms.
• Comfortable with creative performance metrics and data.
• Strong team and creator management skills.