Creative Strategist

Role & responsibilities

Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches.

Build disruptive ideas and campaigns based on insight derived from an in-depth understanding of the brand, consumers feelings, attitudes and behaviours, and cultural trends.

Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.

Lead and guide a team of creatives, content strategists, copywriters, designers for maximum growth and impact, helping them upskill and learn.

Be creatively involved in end-to-end coordination and execution with third parties like director, producer and other partners.

Work with the Business Development and Account Management teams to handle creds meetings, client engagement opportunities

Preferred candidate profile

Bachelor's degree & 2+ years of experience in advertising and branded campaigns at an agency or brand

Understanding of and past experience in crafting integrated campaigns across all marketing channels from digital, social media, influencer marketing, paid media, mobile, etc

Proven experience with copy and concept development including digital films, long form content, short video formats, creator content, etc

Strong creative vision with an understanding of business objectives

Track record of creating ideas for global or large scale brands

Expertise in social and digital best practices across platforms

Have deep knowledge in running a 360-campaign, from strategy development to tactical execution

Should love entertainment and consume ridiculous amounts of content

Should be well adept with global & Indian trends, formats and developments in the space of social media, advertising, influencer marketing, and branded content

Proven experience in building insight-driven solutions for brands across categories

Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist

Ability to work collaboratively with different teams and departments to bring the creative vision to life

Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects