Creative Strategist

Job Des ription - Creative Strategist

Location: Kolkata
Experience: 5-8 years
Employment Type: Full-time

About the Role

We are looking for a visionary and execution-oriented Creative Strategist to lead the visual identity and creative direction of Vivre Panels across campaigns, digital platforms, exhibitions, product presentations, and brand assets.

This role is not limited to graphic design. The ideal candidate should be able to think conceptually, translate brand strategy into strong visual ideas, direct creative execution, and maintain a premium and consistent brand language across every customer touchpoint.

The candidate should have a strong understanding of luxury branding, materials, textures, architecture/interiors, spatial branding, and premium visual communication.

Key Responsibilities

1. Brand Visual Direction

• Develop, maintain, and evolve Vivre Panels' overall visual language and creative identity.
• Establish consistent standards for typography, layouts, imagery, colour usage, materials, textures, and visual composition.
• Work closely with the Marketing team to ensure brand consistency across campaigns and communication.
• Ensure all creative outputs reflect a premium, sophisticated, contemporary, and aspirational brand image.

2. Campaign Conceptualization

• Lead campaign conceptualization from initial idea to final visual execution.
• Translate marketing objectives into compelling visual concepts and campaign directions.
• Develop mood boards, creative directions, visual references, key visuals, and campaign aesthetics.
• Collaborate with the Marketing team during campaign rollouts and ensure creative execution stays aligned with the original concept.

3. Photoshoot & Video Direction

• Conceptualize and direct product photoshoots, lifestyle shoots, campaign shoots, and video productions.
• Develop creative briefs and visual references for photographers, videographers, stylists, and production teams.
• Guide framing, lighting, composition, styling, backgrounds, props, textures, and overall visual mood.
• Ensure the final output meets Vivre Panels' desired premium visual standards.

4. Exhibition & Spatial Branding

• Lead creative direction for exhibition stalls, displays, events, and spatial branding.
• Develop concepts for stall graphics, wall branding, product displays, signage, installations, and customer-facing visual experiences.
• Understand how materials, surfaces, textures, lighting, and space work together to create a premium brand environment.
• Coordinate with internal teams, vendors, fabricators, and agencies to ensure creative intent is executed accurately.

5. Product Presentation & Visual Storytelling

• Develop aesthetically strong ways of presenting Vivre Panels' products and materials.
• Create visual stories that effectively communicate material quality, texture, finish, application, and design possibilities.
• Work with Marketing and Product teams to translate technical/product information into engaging visual communication.
• Maintain a consistent premium aesthetic across catalogues, brochures, presentations, digital assets, and product campaigns.

6. Creative Team Leadership

• Guide and mentor junior designers and creative team members.
• Review creative outputs and provide clear, constructive feedback.
• Establish creative standards, workflows, and quality benchmarks.
• Allocate and monitor creative assignments to ensure timely delivery.
• Coordinate with external creative agencies, photographers, videographers, fabricators, and other creative partners when required.

7. Marketing Collaboration

• Work closely with the Marketing team on campaign planning and execution.
• Participate in creative discussions, campaign reviews, and rollout planning.
• Understand marketing objectives and convert them into strong visual communication.
• Ensure creative deliverables are completed within agreed timelines and campaign requirements.

Candidate Requirements

Creative & Strategic Expertise

• Strong understanding of luxury, premium, and aspirational branding aesthetics.
• Excellent visual sense with strong attention to composition, proportion, typography, colour, and detail.
• Strong understanding of materials, textures, finishes, surfaces, and their representation in visuals.
• Knowledge of spatial branding and exhibition design.
• Strong typography and layout expertise.
• Ability to develop a creative concept rather than simply execute a given design.
• Strong understanding of visual storytelling and brand consistency.
• Ability to balance creative vision with commercial and marketing objectives.
• Strong presentation and communication skills.

Software & Tools

Mandatory / Strong Proficiency:

• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Figma

Preferred:

• Adobe After Effects
• Adobe Premiere Pro
• Midjourney
• Adobe Firefly
• Other AI-based image-generation and creative tools

The candidate should be comfortable exploring AI-assisted creative workflows and using emerging tools to improve ideation, visualization, and production efficiency.

We are looking for someone who:

• Thinks like a Creative Director, not only a designer.
• Can take an idea from concept visual direction execution final delivery.
• Has strong ownership of creative quality.
• Understands premium and luxury visual language.
• Can lead and guide designers rather than doing every execution personally.
• Is comfortable directing photographers, videographers, agencies, and vendors.
• Can work closely with Marketing without losing creative quality.
• Has strong attention to detail and a high visual quality benchmark.
• Is curious about new technologies, AI tools, and modern creative workflows.
• Can manage multiple creative projects while maintaining consistency and deadlines.