Creative Strategist
Communication Crafts · Ahmedabad · onsite · Posted 63d ago
Not disclosed3–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Qualification
Any Bachelor's or Master's Degree in English medium, schooling throughout English medium preferred.
Skills
Any Bachelor's or Master's Degree in English medium, schooling throughout English medium preferred.
Skills
- Impeccable English and creative writing skills
- 3+ years of full-time agency experience as a creative strategist or copywriter, preferably at a full-service creative agency; SEO writing experience irrelevant
- Must have a clear understanding of what is expected from a creative strategist along with proven work experience in the role
- Great ideation and copywriting skills in all the three languages – English, Hindi, and Gujarati
- Must be always updated with the trends (marketing, national, global) and should be an expert at social media and AI usage
- Must be great at client and internal communication, should be able to speak with confidence, insight, and maturity
- Should be able to work individually, taking ownership of the entire project
- Should be a smart team player with a balanced approach towards dealing with challenging projects and people
- Should have worked on 360-degree branding strategies/ copywriting projects
- Creating research and insight-based pitches for new business requirements focused on strategy and creative direction
- Conducting deep and smart industry research focused on consumer behaviour, market size, and industry trends to identify gaps
- Developing insights based on the identified gaps, strong enough to differentiate the brand and its offerings as per the business objectives
- Conceptualising and writing creative copy for suggested deliverables and activities like brand positioning, tagline, brand story/ manifesto, campaign concepts, hero creatives (brand film scripts/ print/ OOH/ radio/ social media content etc.)
- Creating long-term and short-term brand strategies, Go-To-Market strategies, launch strategies, and content plans for brands, whenever required
- Presenting the cohesive pitch internally to the Head of Strategy & Brand Solutions (+ Founder on an occasional basis) and perfect the deck as per the feedback and suggestions
- Creating short and quick creative pitches for new and existing clients, primarily suggesting creative campaign routes with a fresh approach as per the brief, presenting it to the client
- Briefing the creative operations team for the clients on-boarded through your pitches, sharing your suggested creative strategy, solutions, and way forward
- Liaison with the creative operations department (Copy Leads/ Creative Directors + Account Managers + Design Leads) on select projects, providing strategic support and taking ownership of the creative output and desired results
- Conceptualising and creating unique content for all employer branding activities across platforms, whenever required
- Extending creative support to the HR department for culture and policy-related initiatives crucial for the company
Sourced from foundit
Skills
Copy WritingCreative WritingAI Usage
About Communication Crafts
Communication Crafts
Marketing & Advertising
175
employees
2005
21 years old
Ahmedabad, Gujarat
India
₹4.6L PA avg
Avg at Communication Crafts
About
This agency specializes in creative branding and advertising services, addressing diverse client needs across various sectors with a comprehensive suite of digital and traditional marketing solutions.
Industries
Marketing & AdvertisingAdvertising / PR / EventsIT Services & Consulting
Employee ratings
10 reviews
3.0/ 5
Culture
3.0
Career growth
2.5
Work-life
3.2
Employees rate it well for
Work-Life Balance31Overall Company30
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