Creative Strategist
LWYD Interactive · Bengaluru · onsite · Posted 71d ago
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About this role
Job Title: Creative Strategist
Company: LWYD Interactive
Location: Bangalore
Job Type: Full Time
Role:
As a Creative Strategist, you will be the driving force behind innovative and data-driven marketing campaigns. You'll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.
Responsibilities:
- Strategy Development: Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
- Content Ideation: Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
- Market Research & Insights: Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
- Creative Briefing: Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
- Collaboration: Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
- Performance Analysis: Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
- Brand Development: Ensure consistency in brand voice and visual identity across all platforms.
Qualifications & Skills:
- Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
- Strong understanding of digital marketing, social media trends, and audience engagement strategies.
- Ability to balance creativity with business objectives, translating insights into actionable strategies.
- Excellent storytelling and communication skills.
- Proficiency in marketing analytics tools and data interpretation.
- Experience working with designers, videographers, and content creators.
- Ability to multitask, meet deadlines, and adapt to a fast-paced environment.
Preferred Skills:
- Experience in Alcobev and FMCG.
- Background in psychology, marketing, or communications is advantageous.
Why work with us
- Work with a dynamic, innovative team passionate about storytelling and creativity.
- Opportunity to work on diverse, high-impact projects.
- A collaborative and growth-driven work environment.
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Skills
About LWYD Interactive
LWYD Interactive
11-50
employees
2014
12 years old
Bangalore / Bengaluru, Karnataka
India
₹5.4L PA avg
Avg at LWYD Interactive
About
Look What You've Done is comprised of young and strategic thinkers, designers, storytellers, and technologists who get excited about powerful ideas that have the ability to shape brands. We take an integrated approach, focusing on end-to-end brand building that includes strategy, verbal and visual identity, content and creative communications.
We specialize in key inflection points—from helping companies take a thoughtful next step, to a total strategic reinvention.
We believe in:
* Always asking, “what if?”
* Accepting great ideas from any source.
* Striving to learn and improve, every day.
* Being direct and transparent with each other, our clients, and our vendors.
* Making sure smiles and laughter are the rule, not the exception.
Employee ratings
10 reviews
Culture
4.0
Career growth
3.6
Work-life
3.8
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